Kolkata-based fragrance player- McNROE, makers of popular fragrance brands like WILD STONE and Secret Temptation, is extending its product portfolio, foraying into shower gel, hair gel, face wash and shaving foam segments under WILD STONE Edge series.
Every marketing head loves making ad films. Not just for the thrill of discussing with top ad filmmakers, meeting models but also for receiving a cut from the approved budgets. If the ad were entertaining, most audience would love seeing it too.
Enterprises attain success when a differentiated value proposition is offered to a select segment of customers using its own unique value chain for delivering the value. Strategy gurus call it competitive advantage to conquer the marketplace.
Slump in Rupee or fear of global slowdown has little impact on Indian leisure or budget travel to foreign destinations. This is evident from Brand USA roadshow, organised by the US-based destination marketing organization
Shoppers Stop has come up with new campaign to celebrate the festive season with Wardrobe Refresh.
On this Gandhi Jayanti day enterprises should remember that their customers always come first. Every company preaches that mantra but how many actually practice what they preach in their vision and values?
Nissan, the Japanese car giant, looks to kickstart growth trajectory in India, the world’s fifth largest and Asia’s third biggest car market, along with a slew of strategic moves to gain market share.
Benelli, global leader in the superbike segment, is racing on every cylinder to re-establish its foothold in India, after severing its distribution partnership with Pune-based DSK Motowheels whose owner is in jail at present.
Organised retailers have been spending humongous amounts of money advertising special offers in most newspapers. They also do newspaper inserts, direct mailing and so on. But their most important sales pitch hasn’t even taken place yet!
The history of the auto industry is littered with bold beginnings that never quite lived up to their ambitions. DeLorean, Fisker, Aptera, Coda, Li-Ion, Spyker—all failures.
Technology is a big enabler to do more with less. Yet, certain things just cannot be achieved with technology. Especially when it comes to building relationships with your customers.
The battle in the fast growing water purifier market seems to be hotting up with Havells India Ltd, the leading fast moving electrical goods (FMEG) company and the newest entrant in the category, aggressively positioning its brand against the existing market leader Eureka Forbes from the stable o
While little more than a handful of space tourists have ever escaped earth’s pull, mankind’s final frontier feels closer than ever.
For the 125+ year old heritage brand Keventer, ‘brand fatigue’ seems to be all but a marketing parlance as it sets out on a more vibrant and more aggressive path.
The “youngistan” spends hours on mobile phones and handheld devices today. Smart phones are used for watching movies, sending clips and pictures on a real time basis, playing games and enjoying live sports.