Renault India, on Monday, launched its most anticipated premium SUV Captur in the country at an introductory price of Rs 9.99 lakh - 13.88 lakh (ex-showroom). The new Captur is based on the existing model Duster (M0 platform), and it will be positioned as the company's new flagship model.
Purplle, India’s largest online cosmetics marketplace funded by Blume Venture Advisors, IvyCap Ventures and JSW Ventures, is now well set to bring in two popular European beauty brands – Moda from Turkey and Vipera from Poland to India.
Tata Motors-owned Jaguar Land Rover, the British iconic sports luxury marquee, is betting big on its sales performance this year on the back of robust demand for its range of popular twin brands: Jaguar and Land Rover. A lot has gone into the whole branding and promotion initiative.
Favre-Leuba, the 280-year-old iconic and the second oldest Swiss watch brand, is gearing up to tap the Indian luxury watch market by bringing back ‘Raider Bivouac 9000’, a truly Favre-Leuba legacy, albeit in a new avatar.
In my work with many small and medium enterprises years ago, I have noticed hat many of these businesses consistently make the same marketing mistakes.
Triumph Motorcycles, the iconic British super sports motorcycle brand, has introduced the all-new Street Triple RS in Asia’s third biggest economy to expand its range and boost sales.
Audi India introduced the next-generation A4 in 2016. In 2017, Audi's A4 finally receives a diesel motor engine under the bonnet.
More than bringing in a new league, Raj Kundra is keen on the new campaign – poker is a mind game and not a mere bet.
They have entered a strategic tie up with MTV and HT for the sport. The in-house production of Viaan Industries, a listed entity, is making a whole campaign.
Brand building is no small task. Developing a brand is a meticulous process for all businesses. Most brand custodians decide to reposition or rebrand once in several years.
A third of all food produced globally—approximately 1.3 billion tons worth—is wasted every year, according to the United Nations Food and Agriculture Organization.
Porsche India, the official importer of German super sports luxury cars from Porsche AG, one of the luxury brands of Volkswagen AG, has launched its all new 911 GT3 sports car in India to expand the 911 line up and to cash in on the demand for sports car from the rich and famous during the on-goi
Amazon Fashion has collaborated with its Amazon Fashion Week’s (AIFW) Grand Finale designers to bring Ready-to-wear capsule lines from the finale straight to consumers.
For Anupam Bansal, executive director, it was nothing less imminent than to give Liberty Shoes a much-needed makeover. The oldest Indian shoe brand founded in 1954, was well past its glory with foreign brands sweeping the market with stylish products.
You know that your competitive advantages and meaningful differentiation have eroded when your sales people ask for price reduction or when you have to compete on price.
At the launch of iPhone X, when Tim Cook said the iconic phrase used by Steve Jobs to unveil the original iPhone ‘One More Thing’, the entire tech enthusiasts’ fraternity gasped for breath. The original iPhone was the most groundbreaking piece of tech of that year.