India Yamaha Motor on Monday launched its all-new Fazer 25 in Indian two-wheeler market. Priced at Rs 1.29 lakh (Ex-showroom Delhi), the Fazer 25 is practically same as its recently launched sibling FZ 25 but with a fairing, and it will compete with the likes of Bajaj Dominar and KTM Duke 250. According to Yamaha, with the new Fazer 25 the company will be targeting customers who are interested in long weekend rides as well as daily commuting. The will be available at Yamaha dealerships in September 2017 in two colour schemes – “Soulful Cyan” and “Rhythmic Red”.

Speaking on the occasion, Masaki Asano, managing director, Yamaha Motor India Sales Pvt Ltd, said, “Yamaha is known as the manufacturer of some of the versatile sport tourers that has created excitement in the motorcycling culture of the world. Since 2008, Yamaha has seen similar excitement in customers with the introduction of performance motorcycles in India. Now, it’s time Yamaha takes it to an all new high with the next line of the FZ generation bikes. With its improved looks and other suitable changes, the new Fazer 25 will keep up with the expectations of the FZ breed of riders.”

Based on a 249 cc single-cylinder engine the model’s engine has been tuned and optimised for the Indian traffic conditions. Primarily the intake/exhaust systems and the ignition system have been tuned for maximum efficiency. The new Fazer 250 has been developed with Yamaha’s Blue Core technology which improves performance, including fuel efficiency and acceleration. The model also complies with BS-IV emission standards.

With its maximum power output of 20.9 PS at 8,000 rpm and maximum torque of 20 Nm at 6,000 rpm, the new 249 cc model also offers an impressive array of features such as the LED headlight and an LCD instrument cluster, making it a top contender for its segment.

The USP of this product is its fuel efficiency that provides a range of 600 kms on a single tank of petrol which 14 liters

Roy Kurian, senior vice president, Sales & Marketing, Yamaha Motor India Sales Pvt Ltd added, “The new trend of motorcycling has ushered in India as the touring culture is trending everywhere in motorcycling society. The new Fazer 25 with superb control and balance will further meet the expectations of the touring enthusiasts who look for smooth cruising with undiluted power-balance delivery. Besides, the bike will also meet the expectations of both advanced riders and calm commuters and thus, aims to fulfill the aspirations of a diverse age group.”

With the new launch, the company is confident that it will be able to make new inroads in the customer base, especially those who wants to step up to a premium touring-friendly motorcycle. The company is very bullish on the new launch and is very confident that it will keep up with the strong growth numbers the company has witnessed in the last few years.

neeraj.jha@mydigitalfc.com