Emami adds to its personal care and healthcare capacity

Emami Ltd, the FMCG flagship of Rs 50000 crore diversified Emami Group, has added 1.1 lakh MTPA capacity to its personal care and healthcare items portfolio, by putting up its largest manufacturing facility at Pacharia in Kamrup district of Assam with a total capital outlay of Rs 300 crore. At present, the company has an overall production capacity of 1.63 lakh MTPA of personal care and healthcare products, top company officials said on Tuesday. The new unit will increase the company’s overall capacity to 2.73 lakh MTPA. Some of the popular brands from Emami’s stable include Navratna, BoroPlus, Zandu Balm, Fair & Handsome and Kesh King.

The Pacharia plant, inaugurated on Tuesday by the Assam Chief Minister Sarbananda Sonowal, is Emami’s third plant in Assam. The other two plants are located at Abhoypur and Amingaon. Emami also has manufacturing facilities in Pantnager (Uttarakhand), Kolkata (West Bengal) and Dongri (Maharashtra), Masat (Dadra and Nagar Haveli) and Vapi (Gujarat), and an overseas unit in Bangladesh.

“Our future investments would be in line with the market demand and Assam, being an investor friendly destination, would always remain a preferred manufacturing location for Emami,” said RS Agarwal, joint chairman, Emami Group.

The new plant at Pacharia throws up a cluster facility for cosmetic, ayurvedic and healthcare products with state-of-the-art storage and handling facility will cater to all the distribution channels of Emami spread across the country.

The new unit with 4000-KW capacity connected electric load also has provision of of automated effluent treatment plant to ensure “zero discharge” from the unit to tackle factory effluents and safe guard the environment of the region and is first manufacturing setup using solid fuel fired steam generating unit, said RS Goenka, another joint-chairman, Emami Group.

The Pacharia manufacturing facility incidentally is the first unit set up with 42 packing lines with a capacity of producing 3000 Ml units per annum and also the first manufacturing set up to have an automated PLC-based touch-less manufacturing facility. It also has state-of-the-art high speed machineries for tube and bottle filling, he said.


Ritwik Mukherjee