Ford launches new EcoSport at Rs 7.31 lakh

American Automaker, Ford has introduced its all-new and updated version of popular compact SUV – EcoSport in India. The SUV has been priced at Rs 7.31- Rs 9.17 lakh for petrol manual variant, and Rs 9.34- Rs 10.99 lakh for petrol automatic transmission, while its diesel variant is priced between Rs 8.01 –Rs 10.67 lakh, (all prices are ex-showroom, India). Ford EcoSport is pitched against the likes of Tata Nexon, Honda WR-V, Mahindra TUV300 and Vitara Brezza.

The most significant change that the new Ford EcoSport has received is the new 1.5-litre 3-cylinder Dragon petrol engine, substituting the old 4-cylinder unit. Also, the 1.0-litre unit has been discontinued. In petrol version, the Dragon motor makes 123ps and generates 150Nm of torque. This motor can come with a 5-speed transmission as standard or an optional 6-speed automatic. The 1.5-litre diesel continues to make 100ps with a torque of 205Nm and comes mated with a 5-speed manual unit.

In terms of design, the new EcoSport gets a new grille, new 17-inch alloy wheels, projector headlamps with LED daytime running lights, and new exterior colour options including a new shade of blue, orange and red.

"The all-new EcoSport reinforces our commitment to the Indian market. We have increased the level of localisation to 85 percent from around 60-65 percent when the model was first launched in 2013," said Anurag Mehrotra, president and managing director, Ford India.

“With its best-in-class power, safety, convenience and value proposition, it delivers significantly more at the same price. It is another game-changing product from Ford that, like its predecessor, raises the bar for compact SUVs,” he added.

According to the company, there are 1600 new changes in comparison to the previous EcoSport. The car also comes with dual front airbags and ABS as standard across all variants. Safety features include 6 airbags in the new SUV’s top variant, and will also get Ford’s Emergency Assistance System that will automatically connect to the emergency services in case of an accident.

Neeraj Jha