On A Gastronomic Journey
City: 

To make delicate French desserts, one needs to have years of experience and skill to attain the perfection. And Noida based Theo’s Bakery is a fine example of experience and entrepreneurial spirit put together. Theo’s Bakery, which has now spiralled into Italian cafe, has been in Noida for around a decade now and has already paved its way into capital’s heart and every foodie’s belly. As of now Theo’s have four outlets, three in Noida and one in Delhi’s RK Puram.

The power factor behind Theo’s success is the owner Gaurav Wadhwa. Wadhwa was a pastry chef with a leading 5-star hotel before he gave wings to his entrepreneurial spirit. His suave personality and zeal to be efficient and good at what he does is resonated at his Noida sector 41 outlet. His understanding of the product has been a strong aid to his success with the brand. Back in October 2006, Gaurav Wadhawa started Theo’s—Patisserie & Chocolaterie from a small 400 square feet store. As the things spiralled, Theo’s became well-liked among the urban populous of Noida. Soon in 2009, Theo’s grew in size with over 300 different types of food items, all freshly prepared. In 2010, Theo’s Café & Lounge came into existence at Noida’s Sector 41.

With a turnover of Rs 20 crore plus annually from all his 4 outlets across the Delhi and NCR, Wadhwa is waiting for the right opportunity to expand in Delhi and NCR. “Right now, we are works to develop a centralised kitchen by the end of 2018, once that is set up, we will look for opportunities. But until then, we have to be efficient,” Wadhwa said. Having a centralised kitchen puts Wadhwa in control of food item delivered to each of his outlet.

In a tricky comment, Wadhwa said, “I don’t believe in providing offers to my guests. Because every offer has something to fishy to hide, and somehow degrades the quality of the product. I believe in providing the best quality of items every time.” He further explained, “I believe in offers that don’t create any hullabaloo. We have given a 100 per cent cash-back offer that boosts the sale when a lull period is expected. But other than that, we stay away from offers. We do this exercise once or twice a year.”

“I want Theo’s to be at par with the top French bakeries. I want people from all over the world to visit my bakery to taste the genuine and delicious patisseries,” Wadhwa said about the future he hopes to achieve with Theo’s.

“Accurate & Efficient Tasty Food Business,” were the words used by Gaurav Wadhwa when he was asked to explain Theo’s in five words or less.

anirban.haldar@mydigitalfc.com