Mahindra gives Bajaj a run for its money in touring bike segment
Priced at `1.49 lakh, Mahindra’s newly launched Mojo UT300 touring bike is cheaper than Bajaj Dominar 400

Mahindra Two Wheelers Division has introduced a new variant of its popular bike, the Mojo Universal Tourer (MOJO UT) 300 priced at Rs 1.49 lakh to boost its sagging sales in Asia’s third biggest economy.

The Mumbai-based company is offering an introductory benefit of Rs 10,000 to buyers which is valid till March to boost sales in a fiercely price competitive bike market in the country.

The Rs 10,000 discount brings down its price to just Rs 1.39 lakh. This makes the motorcycle cheaper than the Bajaj Dominar 400 by about Rs 5,000. The Mojo XT300 is priced at Rs 1.72 lakhs.

Significantly, the Mojo UT300 is a lower cost version of the regular, fuel injected Mojo, which is now called XT300. UT stands for Universal Tourer while XT stands for Xtreme Tourer. The Mojo XT300 was introduced in 2015.

The main difference on the Mojo UT300 is that it dumps fuel injection, for a cheaper carburetor set-up. This has lowered price to Rs 1.49 lakhs, which Mahindra says is an introductory offer.

Apart from dumping fuel injection, the Mojo UT300 also dispenses with upside down front forks – a standard fixture on the Mojo XT300. The 17-inch Pirelli Rosso Diablos on the XT300 have been replaced with cheaper MRF Zapper tubeless tyres on the UT300. These are the key changes on the UT300, which otherwise is very similar to the XT300 model, both in terms of looks and in terms of specifications.

The company says the Mojo UT 300 has been designed to conquer all terrains and is for the discerning new customer.

The Mojo UT 300 comes equipped with 300 cc liquid cooled engine with 4 valve single cylinder DOHC (Double Over Head Camshaft), compact digital panel and carburetor fuel system.

The bike uses a twin tube frame with high torsional rigidity, large 320mm petal front disc brakes, 17’’ tubeless tyres and high-pressure gas charged offset rear mono-shox with separator floating piston.

These features are enhanced with a 21-litre fuel tank, the largest in its class, to ensure longer rides with lesser fuel stops.

The bike’s ergonomics offer an upright riding stance, which augments comfort and ensures a fatigue free ride.

“All these features put together make the MOJO UT 300 the ideal bike for both city riding and cruising on the highway,” Prakash Wakankar, CEO – Two Wheelers Business at Mahindra, said.

With the launch of this new variant, the MOJO will now be available to a wider range of consumers in more than 60 cities across India, he said.

Michael Gonsalves