Mahindra and Mahindra, India’s second biggest utility vehicle maker by sales, on Tuesday announced name of its global new multi-purpose vehicle (MPV) model codenamed U321 as ‘Marazzo’.
The Mumbai-based auto major did not disclose its total investment in developing this new vehicle.
But when asked Pawan Goenka, managing director at M&M said to develop any new platform to produce a vehicle the standard investment is between Rs 1000 to Rs 1,500 crore.
Mahindra Marazzo will be introduced in India during the festive season in September 2018 to take on the likes of the Toyota Innova Crysta, Tata Hexa and the upcoming second-generation Maruti Suzuki Ertiga.
The all new Marazzo is the first passenger car to be developed at Mahindra’s North American Technical Centre, and has been co-designed by Italian Pininfarina, owned by Mahindra and Mahindra’s Kandivali design studio, in Mumbai.
“A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement keeping in mind the aspirations of our customers,” Goenka said.
Ananthan Ramkripa, chief designer at Mahindra, said the design of the Marazzo is inspired by a shark, with several elements – inside and out – styled to mimic certain aspects of a shark.
The new MPV will be manufactured at Mahindra factory in Nashik, and is based on a new platform.
The Marazzo MPV will be offered in seven- and eight-seat configurations. It will be equipped with comforts and latest infotainment system with Apple CarPlay and Android Auto, steering-mounted audio controls, automatic climate control with vents for all three rows, projector headlamps, and daytime running lights.
The Marazzo will debut Mahindra’s new 1.5-litre diesel engine, likely to produce around 121 hp and 300Nm, which will be paired with a six-speed manual gearbox. Mahindra would also take a call in introducing an automatic transmission on the Marazzo to boost sales.
Mahindra officials said the Marazzo does not replace any of its existing products, and is not a successor to the aging Xylo, but it is a premium product positioned slightly above