Maruti Suzuki Swift crosses 2m sales milestone
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Maruti Suzuki, India’s biggest carmaker by sales, on Tuesday crossed the 2 million sales milestone of its popular model Swift hatchback in the country, Asia’s third largest car market.

Maruti Swift hatchback was launched 13 years ago in May 2005 in the fiercely price conscious competitive domestic car market. The Swift has seen three generations since its launch and is notable for being one of the first premium hatchbacks to have been sold in the country.

Soon after its launch, the Swift created a major buzz in the market due to its dynamic features, global styling, sporty, solid and bold stance and strong performance.

“Brand Swift has consistently featured among the top five best-selling cars in India for more than a decade,” said RS Kalsi, senior executive director, marketing and sales, Maruti Suzuki India.

He said the success is strongly associated with Swift’s dynamic performance, advanced design and technology, reliability, durability and best-in-class fuel-efficiency that characterise Maruti Suzuki’s DNA.

The present third-generation Swift, built on the fifth-generation Heartect platform and launched at the Auto Expo 2018 retains its symbolic character, taking its global design language to the next level. The fifth generation Heartect platform is also shared with the Maruti Ignis, Baleno and the newly launched second-generation Ertiga car models. The first generation Swift crossed the 5 lakh milestone in September 2010. Following the debut of the second gen car in 2011, the Swift crossed the 10 lakh sales mark in September 2013 and the 15 lakh mark in March 2016.

According to Maruti Suzuki India, the new Swift achieved the fastest 100,000 sales bookings in less than 10 weeks, which saw the company increase production of the car by 45 per cent to 139,000 units during April-October 2018 as compared to April-October 2017.

The Swift model also benefits from auto gear shift (AGS) technology. The AGS-equipped Swift, in its new avatar, now contributes to over 20 per cent of Swift sales in the country.

Columnist: 
Michael Gonsalves