Suzuki Intruder 150 now in India at Rs 98,340
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Japanese two-wheeler maker, Suzuki India, on Tuesday launched its entry-level cruiser in the Indian market – Intruder 150 with a price tag of Rs 98,340 (ex-showroom, Delhi), which makes it a direct competitor of the Bajaj Avenger 150 Street. The new Intruder will available in two colours option– Metallic Oort/Metallic Matt Black No 2, and Glass Sparkle Black/ Metallic Matt Titanium Silver.

Suzuki’s new Intruder is based on the Gixxer's platform and is a new breed of cruiser that looks like a hybrid of the conventional cruiser with street fighter styling.  The Company also announced that the FI version of this cruiser will be introduced by the first half of 2018.

Overall, it looks interesting and muscular with its beefy tank shrouds and triangular headlamp nacelle. Besides a low seat height, it gets a raised handlebar and forward-set foot pegs for a comfortable cruiser-type riding posture. The fully-digital instrument cluster has also been taken from the Gixxer series while the LED headlamp is a first of a kind in Suzuki’s commuter segment.

Mechanically, it has a 155cc, air-cooled, single-cylinder motor that is capable of producing a maximum power of 14.5 bhp at 8,000 rpm. Its carburetor engine comes mated to a five-speed gearbox and churns out 14Nm of torque at 6,000rpm.

According to Satoshi Uchida, Managing Director, Suzuki Motorcycle India, “There has been a gradual shift in customer preference for premium and stylish motorcycles that prompted us to cater to this demand with the Intruder 150.

“We are also going to move away from the commuter motorcycle segment, and our focus will be entirely on bringing scooters and above 150cc segment products in the motorcycle space in the future. Going forward, Suzuki Motorcycle India will introduce at least two such products every year into our portfolio and cater to the premium spectrum of the market”, he added.

The Suzuki Intruder also retains the bigger 17-inch, three-split-spoke, alloy wheels from Gixxer in comparison with Bajaj Avenger. The front comes suspended on 41mm telescopic forks and the rear gets a seven-step adjustable mono-shock. The cruiser receives a disc brake at both the front and the rear end while the front gets ABS as a standard feature.

Satoshi Uchida added, “Our target is to reach annual sales of 1 million units by end of FY2019-20, which will be split with an 80:20 ratio (Scooters: 800,000; Motorcycles: 200,000). Domestic volumes will contribute 90 per cent of this goal.”

Suzuki hopes with the help of its new motorcycle the company will be able to achieve its target of 5 lakh units sales by the end of this ongoing financial year 2017-18.

neeraj.jha@mydigitalfc.com

Columnist: 
Neeraj Jha