Brand

Brand

Cashing on military heritage

Royal Enfield, the Eicher Motors-owned cruiser and touring bike specialist, is cashing on its rich military heritage to strengthen its brand image and drive sales worldwide.

The latest attempt is the launch of the new Classic Signals 350 motorcycle priced at Rs 1.62 lakh last week to boost sales in Asia’s third biggest economy.

The new motorcycle pays homage to the Indian Air Force and Army and carries a premium of around Rs 15,000 over the standard rear-disc brake equipped non-ABS Classic 350 bike model.

A Kadak breakfast with mother’s love

For any kid, the best way to wake up every morning is certainly with the love and affection of mother. A ‘Kadak Nasta’ symbolises that. And Nesplus, a range of nutritious and delicious breakfast cereals from the stable of Nestle, wants to touch a chord with the mother and the kid on that note. In its maiden television commercials (TVC), NesPlus, therefore, focuses how a ‘Kadak’ breakfast combined with mother’s love is the driving force to wake us up every morning.

Force Motors drives in new range of made-in-India Monobuses

Force Motors, the commercial vehicle manufacturer, last week showcased India’s first new mid-level 33- and 41-seater Monobuses at the Bus World 2018 Exhibition in Bangalore.

The Pune-based automobile major, which sells its inter and intra city buses under the brand name of Traveller, plans to launch the 33-seater and 41-seater options in standard and school bus variants during the upcoming festive season in October-November.

The new Monobus has been developed at the company's R&D team and is made by pressed steel panels using automated and robotic arms.

Schaeffler betting big on India

Schaeffler India, Indian arm of the ¤14 billion Schaeffler Group of Germany, is betting big on India and ‘India’s growth story’. The company, which is in the process of merging three units Schaeffler, INA Bearings and LuK India, will be investing ¤40 million-¤45 million (nearly Rs 335 crore) each year for the next few years. This is significantly higher than ¤18-20 million (about Rs 158 crore) which the company had been investing in India for the last seven-eight years.

First Drive- Stay connected with new Land Rover Discovery Sport HSE Luxury

The new 2018 Land Rover Discovery Sport has been introduced in India with a suite of advanced technology features and latest in-car infotainment. These provide a more connected experience, especially to the tech-savvy customers in the country.

These include Wi-Fi Hotspot and Pro Services in addition to the existing InControl Apps feature.

The Wi-Fi Hotspot uses a customer sourced SIM to provide in car access to a 4G hotspot for up to eight devices. This easily allows the occupants in the car to simultaneously stay connected, work or be entertained throughout the journey.

Tourism Australia invites Indians to ‘UnDiscover Australia’

Tourism Australia has launched a new bespoke tourism promotion campaign in India and South East Asia – a latest chapter in Tourism Australia’s evolving ‘There’s Nothing Like Australia’ campaign. The ‘UnDiscover Australia’ campaign  specifically targets high value travelers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences.

Getting a Facelift

The famous Dali’s ashtray will soon be on display at the National Gallery of Modern Art (NGMA) along with Hussain and many progressive Indian artists.

A huge collection of 4000 exquisite art pieces have been acquired from Air India through the Ministry of Art and Culture.

This premier national institute is ready for its new makeover, according to NGMA director general Adwaita Gadanayak.

“We are in the process and after restoration, everything will be on display at the Jaipur House,” he says.

Know What They Don’t Say

While advising CEOs govern their strategy using the execution premium tools and processes, I often come across a problem that most of you would have encountered too: The customer satisfaction scores show the company or brand at 4 (on a scale of 1-5 with 5 being ‘excellent), yet the sales show reduction. Our extensive research on this show that what customers say and what they really mean are two different things, and most of it has something to do with the company itself.

Mahindra to launch new global MPV Marazzo in September

Mahindra and Mahindra, India’s second biggest utility vehicle maker by sales, on Tuesday announced name of its global new multi-purpose vehicle (MPV) model codenamed U321 as ‘Marazzo’.

The Mumbai-based auto major did not disclose its total investment in developing this new vehicle.

But when asked Pawan Goenka, managing director at M&M said to develop any new platform to produce a vehicle the standard investment is between Rs 1000 to Rs 1,500 crore.

This Rs 120-crore Zonda HP Barchetta is the world’s most expensive car

Italian sports car manufacturer Pagani Automobili has launched its latest hyper-car the Pagani Zonda HP Barchetta at a price tag of whopping Rs 122 crore. A motorcade consisting 10 hypercars worth over Rs 314 crore enthralled Londoners as it drove down en masse from Pagani UK’s North London headquarters, via the Capital, to Goodwood for the 25th anniversary of the Festival of Speed. The procession included the most expensive car in world Pagani Zonda HP Barchetta.

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