Brand

Brand

Mercedes launches India’s first BS-VI diesel car

Mercedes-Benz, India’s biggest German luxury car maker by sales, has introduced country’s first BS VI compliant–made-in-India, Mercedes S-Class sedan to boost sales in Asia’s third biggest car market.

Prices for the car start from Rs 1.33 crore for the Mercedes S-Class 350 d diesel variant and Rs 1.37 crore for the S-Class 450 petrol variant.

The car competes with the likes of the BMW 7-Series, Audi A8, Jaguar XJ L and the Lexus LS.

Mahindra gives Bajaj a run for its money in touring bike segment

Mahindra Two Wheelers Division has introduced a new variant of its popular bike, the Mojo Universal Tourer (MOJO UT) 300 priced at Rs 1.49 lakh to boost its sagging sales in Asia’s third biggest economy.

The Mumbai-based company is offering an introductory benefit of Rs 10,000 to buyers which is valid till March to boost sales in a fiercely price competitive bike market in the country.

Range Rover unveils a $295,000 supercharged coupe

Land Rover unveiled something rather unexpected for the famously off-road brand: a coupe.

The Range Rover SV Coupe displayed on Tuesday at the Geneva Auto Show is a two-door SUV that costs $295,000 and will be limited to 999 units made. Land Rover, a unit of Tata Motors’s Jaguar Land Rover, is calling it the world’s first full-size luxury SUV Coupe. 

Timezone to launch new formats for different age groups

Having bought over the stake from Shoppers Stop and Louisiana Investment and Finance, Timezone Entertainment will now roll out different formats of its family entertainment centres to cater to customers of different age groups.

Timezone Entertainment, which runs 24 mall-based family entertainment centres in India, acquired 50 per cent stake from the joint venture partners recently. Now Timezone India is a wholly owned subsidiary of The Entertainment and Education Group (TEEG) based out of Australia, which operates centres at 250 locations in seven countries.

Samsung unveils Galaxy S9, S9+ at Rs 57,900 onwards

South Korean electronics major Samsung on Tuesday launched the high-end sma­r­tphone series Galaxy S9 and the Galaxy S9 plus in India to take on competition from Chinese brands and to match Apple’s iPhones in quality and features.

New smartphones succeed Gala­xy S8 and S8 plus launched last year.

The Galaxy S9 and S9 plus are priced at Rs 57,900 and Rs 65,900, respectively, for 64GB variants. 256GB variants are priced at Rs 64,900 and Rs 72,900. The launch will add to the well-supplied high-end handset market and the range of consumers’ choice.

Royal Enfield launches Thunderbird X motorcycles

Royal Enfield, the global leader in mid-size motorcycles and a division of Eicher Motors, on Wednesday introduced two motorcycles with the starting price of Rs 1.56 lakh to boost sales in Asia’s third biggest economy.

While the Royal Enfield Thunderbird 350X is priced at Rs 1.56 lakh and the Royal Enfield Thunderbird 500X costs Rs 1.98 lakh. Both bikes compete against the UM Renegade Sports S in the Indian market.

Amway launches herbal nutraceuticals

Taking cognizance of the success of Patanjali and the increasing demand for herbal products in the FMCG space, Amway India too has jumped into the bandwagon. The direct selling FMCG company has launched traditional herbs range under its nutraceutical product brand Nutrilite.  The company targets sales of Rs 125 crore from the new range of products by 2020.

Creating a better place for women

Srishti Bakshi, founder and campaign champion for CrossBow Miles, is out to make the country a better place for women.  The CrossBow Miles campaign is aimed at empowering and educating women and girls on digital and financial literacy.

An eye on brand-building

Call it B2B branding or something else. In the present day’s context, even a 52 year old engineering and EPC company needs to build its brand among its clients and prospective clients, possibly not to be impacted by what is called ‘brand fatigue’. And more so if the company decides to increasingly move towards product manufacturing. That’s exactly Kolkata-headquartered BTL EPC Ltd (formerly Bengal Tools Ltd), an arm of the Shrachi Group, is doing.

TVS brings NTorq 125 connected scooter

TVS Motor Company, India’s second biggest scooter maker by says, has introduced its first 125 cc all-new scooter, the TVS NTorq 125 priced at Rs 60,850 at Pune showroom.

The TVS NTorq 125 is India’s first connected scooter and the most powerful and technologically-equipped scooter from TVS Motor Company yet. It rivals the likes of Honda Activa 125, Suzuki Access a125 and the upcoming Aprilia 125 in the country.

With the new scooter, TVS has introduced the SmartXConnect, a Bluetooth-enabled connected technology system that comes with a mobile app.

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