Brand

Brand

Cartier’s Iconic Tank Watch Turns 100, Releases Six New Models

It's the Tank's 100th birthday, and you knew all along that Cartier was going to celebrate in a big way. Today we're finally seeing the new models released for the centenary, and there is a pretty diverse range of offerings. What we've got here are six new versions of the Tank Louis Cartier (or LC for short), the most basic modern Tank. There are versions with diamonds and without, in pink and white gold, and in two different sizes.

Samsung unveils Galaxy Note 8, priced at Rs 67,900

Good smartphones are getting cheaper and cheap smartphones are becoming better, but the latest offering from Samsung, the Galaxy Note 8, is everything good and nothing cheap. The flagship Galaxy Note 8 is priced at Rs 67,900 with a Rs 4,000 cashback offer for buyers using HDFC Bank credit cards. Samsung Galaxy Note 8 is undoubtedly a premium phone with the best available technology of 2017.

What is interesting is the launch timing. The Galaxy Note 8 India launch event was perfectly aligned with the iPhone X and iPhone 8 global launch.

Tata Motors launches Tiago Wizz

Tata Motors, India’s biggest auto maker by revenues, on Tuesday introduced a limited-edition of its successful compact hatchback Tiago and christened it Tiago Wizz to cash in on the festive season, and attract more buyers.

Usually, during the festive season, sales increase by about 20 per cent.

The Mumbai-based auto major with a turnaround strategy to revive its car business in a fiercely competitive market has added an accessory kit to make it look sportier.

Lamborghini opens bookings for Aventador S Roadster

Italian super sports car maker Automobili Lamborghini today announced opening of bookings for its latest model, Aventador S Roadster in India with price starting at Rs 5.79 crore (ex-showroom).

The model was unveiled at the ongoing international automobile show at Frankfurt today.

"The new Aventador S Roadster offers the thrill of open air driving without compromising on driving dynamics or the occupants' comfort and adds a further luxurious dimension through the personalisation

BMW’s New Experience Tour

BMW, the second biggest German luxury carmaker in India, has expanded its driving experience for customers to lure new buyers.

This year, the brand has introduced the BMW Experience Tour in 14 cities, the BMW xDrive Experience in 12 cities and BMW M Performance Training in three cities.

Last weekend, BMW showcased its aspirational product portfolio at the brand’s two-day experience tour and BMW xDrive experience in Pune. The city was the first to host both the driving experiences together.

Branding & Promotion

Most brand managers routinely apply the fundamentals of marketing famously documented by the likes of Phil Kotler and Al Ries when it comes to advertising, positioning strategies, logo designing and packaging decisions. But when it comes to sales promotions, it is an entirely different story in practice. Don’t they think that promotions are not integral to branding? Or do they feel that it is demeaning to the brand?

Snapchat’s Influencers are fleeing to Instagram for money

Wes “Wuz Good” Armstrong has almost 700,000 followers on Instagram, enough to get paid six figures a year to promote Lexus cars and Axe body spray there. It’s easy, he says, to put products in his comedy and stunt videos for an audience that will still like and comment on the posts as long as they’re entertained.

Why it’s so hard to tell if a $100,000 bottle of wine is fake

What emotions do you experience when you’re about to open a bottle of 1962 La Tâche? Disbelief, unworthiness, reverence, awe, elation —the flip side of the famed Kübler-Ross five stages of grief. After all, the wine approximates the price tag of a Porsche 911.

Munjal highest paid honcho in Motown at Rs 60 cr last fiscal

Pawan Kant Munjal, chairman at Hero Motocorp, India’s biggest motorcycles maker by sales, was the top salary earner among automobiles honchos in India last fiscal.

The czar of bikes took home a total sum of close to Rs 60 crore in salary packages, which is more than double of his archrival Rajiv Bajaj, managing director at the Pune-based Bajaj Auto. Bajaj was paid Rs 25.59 crore, making him the second highest salary earner in the country.

Pages