Blue Star forays into water purification

Blue Star, the air-conditioning and commercial refrigeration major, has embarked on a strategic plan to de-risk its business by foraying into water purifiers, and through expansion in key export markets.

After 75 years in AC and commercial refrigeration business, the Mumbai-based major, which introduced a range of water purifiers in the country, is now targeting sales revenue of Rs 400-Rs 500 crore over the next three years.

Audi India launches Q5 petrol variant @ Rs 55.27 lakh

Audi, India’s third biggest  luxury car maker by sales, has expanded its popular Audi Q5 portfolio in the country by launching the petrol variant of the SUV take on market leader Mercedes-Benz, BMW, Jaguar Land Rover and Volvo Cars and boost sales in India.

With price starting at Rs 55.27 lakh, the Audi Q5 petrol competes against the mid-size SUVs such as the recently launched BMW X3 xDrive30i, Mercedes-Benz GLC 300 and Lexus NX 300h.

Volvo-Eicher eyeing more marketshare with two new trucks

Volvo-Eicher Commercial Vehicles, India’s third biggest commercial vehicle maker by sales, is charting out an aggressive plan to gain market share in the growing heavy duty trucks space in Asia’s third biggest economy.

The equal joint venture between Eicher Motors and Volvo Group of Sweden, the company is targeting to sell 1,500 units of heavy duty trucks every month from the present average 1,000 units.

Towards this end, it introduced two new heavy duty trucks in the domestic market on Wednesday.

ITC’s Savlon campaign bags coveted Grand Prix at Cannes Lions 2018

Savlon from the stable of ITC Ltd has turned out to be the first Indian brand to have bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised by Ogilvy India, the innovative campaign is a rendition of the ‘Savlon Swasth India Mission’ programme unveiled by ITC’s Personal Care Products division to encourage change of habits with regard to washing hands amongst children. This, the company is doing through various engaging and entertaining educational initiatives.

Ducati launches Multistrada 1260 Pikes Peak edition @ `21.42 lakh

About a week after the launch of its all-new Multistrada 1260 luxury motorcycle, luxury motorcycle manufacturer Ducati on Tuesday introdu-ced a top-end Ducati Multistrada 1260 Pikes Peak edition in Asia’s third biggest economy with a price tag of Rs 21.42 lakh at pan India.

The closest rival to the motorsport themed bike is BMW’s S 1000 XR Pro, priced at Rs 19.90 lakh.

The difference in pricing between the standard Ducati Multistrada 1260 and the Pikes Peak model is Rs 5.43 lakh in the country.

Kolkata-based car-lover group looks to develop an auto brand

Hindustan Motors may have downed shutters of its plant in Bengal and Tata Motors may have moved their Nano plant out of Bengal, but here is a group of bright young men- engineers and non-engineers with common passion for car, which has developed the prototype of a dashing electric racing car, sitting in Kolkata. And now they are trying to build an auto brand out of it.

New BMW 630d model launched at Rs 66.50 lakh

BMW, India’s second biggest luxury car maker by sales, on Thursday introduced the diesel BMW 6-Series Gran Turismo (GT) model to take on archrival and market leader Mercedes-Benz, Audi, Jaguar Land Rover and Volvo cars in Asia’s third biggest car mart.

The locally produced BMW 6-Series Gran Turismo at its Chennai factory is available in two trims called the Luxury Line and M Sport priced at Rs 66.50 lakh and Rs 73.70 lakh respectively.

Ducati brings in Multistrada 1260 and 1260 S

Ducati has launched the new and updated 2018 Multistrada 1260 starting at an introductory price of Rs 15.99 lakh. The bike is available in two variants in India – the 1260 and the higher-spec 1260 S. The latter is priced at Rs 18.06 lakh (both prices, ex-showroom, India). The 1260 is the company’s flagship adventure-tourer and comes with a number of changes over the model it replaces. These updates include additional power, a revised chassis and new equipment.

Jeep Compass Bedrock limited edition launched at Rs 17.53 lakh

Jeep, the iconic American sports utility vehicle maker, on Tuesday introduced a new special edition, limited-run model of its Jeep Compass SUV, called the Bedrock edition, at Rs 17.53 lakh at Delhi showroom to boost sales.

The brand is also planning to bring to India the trail rated version of the Compass to India, and also introduce the Renegade facelift to the market in the future.

Apart from these, Jeep’s future plans include launching a sub-4 meter SUV in the country to gain market share.