Brand

Brand

Just Organik revamps brand, eyes expansion

NCR-based startup Just Organik is planning a revamp in its branding and logo – calling it Just Go Organik – as it readies for new round funding.

The brand is so far self-funded and is eyeing an organic growth as well as a venture funding.

Launched in 2013 by Pankaj Agarwal and wife Richa Agarwal, Just Organik wanted to create a holistic awareness among people for organic food that is free from chemical fertilisers.

TVS launches Apache RTR 160 4V

TVS Motor, India’s fourth biggest motorcycles maker by sales, has introduced the new third generation bike the TVS Apache RTR 160 4V, the bike that started the TVS Apache family in 2005.

The Chennai-based two-wheeler major claims that it is the most powerful 160cc motorcycle in the segment in the country.

The company is targeting sales of 5,00,000 unit under its Apache RTR brand this fiscal, and expects the new Apache RTR 160 4V to be a strong volume grosser.

Volkswagen unveils premium hatchback Polo Pace and mid-size sedan Vento Sport

Volkswagen, Europe’s biggest car maker by sales but struggling to make a mark in the fiercely competitive car market in India, has launched a limited-edition model of the premium hatchback Polo Pace and mid-size sedan Vento Sport with a host of new features to boost its sagging sales.

The combined sales of Polo and Vento has come down to almost 2,000 units a month, which is almost a one tenth of monthly volumes of market leader Maruti Suzuki’s popular model Swift and Ciaz.

Soap story hand-crafted

Nykaa, one of the leading multi beauty brand platform recently foray into luxury soap section with new category to its Nykaa beauty portfolio ‘Soap Story’  a refreshing and invigorating selection of hand-crafted bathing bars.

Nykaa will offer eight variants, consisting of unique fragrance profile as well as benefits- rose & almond, tea tree and aloe, brown sugar and almond oil, charcoal and green tea,  argan oil and mango butter, coffee and cocoa butter- sandalwood and blackened vanilla, lavender and chamomile.

Emami gets ‘India Ka Naya Chehra’

BSE-listed Emami Ltd is now coming up with a new brand campaign for BoroPlus Healthy White Fairness Cream, driven by the new campaign line and philosophy that women are ‘India Ka Naya Chehra’.

Truefarm Foods to expand organic footprint

Truefarm Foods, a fledgling organic food company, is gearing up to tap the fast growing organic food market in India, which at present is estimated to be Rs 1,000 crore (certified organic food market) and is growing at nearly 40 per cent per annum. The company seems well set to make its presence felt in 40 cities across the country and eventually in the US and European markets. It has also lined up plans to get into ready-to-eat and ready-to-cook categories.

Royal Enfield opens pre-owned bike stores

Royal Enfield will be opening a network of “vintage stores” that sell pre-owned, refurbished and restored motorcycles. The company has been able to bring down the waiting period for its motorcycles after the third plant became operational.

The vintage store is designed for customers looking for quality tested and certified pre-owned Royal Enfield motorcycles. Vintage will have the advantage of transparent process and pricing. It is meant for both the existing Royal Enfield owner who is looking to upgrade and also for the aspiring brand enthusiast.

Swaraj Tractors forays into high power segment

Swaraj Tractors, India’s second biggest brand by sales, owned by Mahindra Group, has forayed into the high power category to consolidate its pole position against rivals in Asia’s third biggest economy.

Mahindra Tractors is also the country’s top tractor maker by sales.

The Mumbai-based auto major launched a new tractor platform to produce new tractor series ranging from 60 horsepower (hp) to 75 hp tractors to increase farm produce.

Mercedes launches India’s first BS-VI diesel car

Mercedes-Benz, India’s biggest German luxury car maker by sales, has introduced country’s first BS VI compliant–made-in-India, Mercedes S-Class sedan to boost sales in Asia’s third biggest car market.

Prices for the car start from Rs 1.33 crore for the Mercedes S-Class 350 d diesel variant and Rs 1.37 crore for the S-Class 450 petrol variant.

The car competes with the likes of the BMW 7-Series, Audi A8, Jaguar XJ L and the Lexus LS.

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