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Brand

Mahindra launches Jeeto

Mahindra & Mahindra, India’s second biggest utility vehicle maker by sales, on Thursday launched the passenger carrier minivan version of Jeeto to redefine last mile transportation with the starting price of Rs 3.45 lakh at Mumbai showroom.
The Jeeto Minivan is suited for urban and semi urban modes of transportation and will cater to last mile connectivity, contract and stage carriage for tour/travel and intra-city people movement.
The BS IV minivan will be available in two body forms, namely hard top and semi hard top and in three fuel variants of diesel, petrol and CNG.

Canvera teams up with HP, launches Yougraphy range

Online photography company Canvera Digital Technologies, in partnership with IT giant HP, has launched its new range, Yougraphy, which provides consumers the option of turning photos into prints with some cool products and accessories.

K11 Fitness on a rapid expansion

K11 Academy of Fitness Sciences, India’s first NSDC-funded fitness science institute, is on an expansion mode. Branded as K11, the academy, which, at present, has its full fledged centres in Delhi, Mumbai and Pune, is well set to put up its centres in Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad and Jaipur, said Kaizzad Capadia, co-founder and director. It will also upgrade its smaller centre at Indore into a full-fledged state-of-the-art academy. That’s not all. Eventually it will expand into tier-II, tier-III cities and smaller towns also.

Skoda launches new Octavia

Czech automobile manufacturer, Skoda on Thursday launched the new Octavia facelift in India with an ex-showroom price tag of Rs 15.49 lakh. Octavia is available in petrol and diesel engine options and has been priced below the outgoing model by about Rs 7,000. The New Octavia is now available in four colour options – Candy White, Magic Black, Quartz Grey and Brilliant Silver.

Tata’s new Doors of India

It’s literally knocking at customers’ doors, albeit with a twist. Tata Steel Group, one of the top global steel companies with an annual crude steel capacity of 27.5 million tonne per annum (MTPA) and operations in 26 countries and commercial presence in over 50 countries, has come up with a unique and innovative ‘Doors of India’ campaign to push its steel doors brand-‘Pravesh’.

Volvo unveils V90 Cross Country

Swedish luxury car maker Volvo Cars on Wednesday introduced the all-new Volvo V90 Cross Country station wagon to take on market leader Mercedes-Benz, BMW, Audi and Jaguar Land Rover and boost sales in Asia’s third biggest economy.
The V90 Cross Country is India's first luxury crossover station wagon.
With a price band of Rs 60 lakh at any showroom in India, Volvo V90 Cross Country has no competition as it has created its own segment in the country. But in the price range, it will rival the likes of BMW X3, Audi Q3 and Mercedes-Benz GLE.

After dieselgate, Volkswagen loosens reins on empire

When Volkswagen boss Matthias Mueller vowed to reform the carmaker after its emissions scandal, decentralising power from its Wolfsburg headquarters in Germany was a top priority.
That commitment is now being put to the test in one of the company’s most important international projects: building a low-cost car for India. Mueller said in March he was giving the job to the group’s Czech brand Skoda, which is now leading partnership talks with Tata Motors.
Skoda has been authorised to take “incremental” decisions, while keeping Wolfsburg informed, a source at the brand said.

e-tailers make gains

E-commerce firms saw an average 165 per cent rise in orders received during the pre-GST sales period, when they were offering 40-80 per cent discounts, against normal days.
Retailers were clearing old stocks before the July 1 onset on GST to avoid higher tax incidence. The average order value rose by 24 per cent during this period, finds a study by Cashkaro.
While top retailers had eye-popping sales lined up, Myntra, Nykaa, Jabong and Flipkart served the most significant discounts. Addi­ng to it, cashback providers were al­so offering added rebates.

You Can Now Design Your Own Custom Swatch

Originally published by Jack Forster on Hodinkee.
Swatch has launched a new product, which is also a new feature on the Swatch website: the ability to create your own custom Swatch. While Swatch already makes such a plethora of models and designs that the idea of designing your own might seem a bit redundant, choosing from existing models is never going to be quite the same as putting something together that's a bit more of your very own, which is what Swatch x You is meant to let you do.

Right Sales Metrics Aid Brands

DeMo and GST apart, general dullness in the market is making it hard for sales, and brands are investing heavily into driving business development and sales. As with any major business initiative, an investment in sales enablers will need a business case. Unlike other processes, sales and marketing processes are pretty matured and there are good performance metrics available to evaluate the investment effectiveness. It will be interesting to look at some of these metrics and how one can effectively drive proper measurements for sales.

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