Savlon from the stable of ITC Ltd has turned out to be the first Indian brand to have bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised by Ogilvy India, the innovative campaign is a rendition of the ‘Savlon Swasth India Mission’ programme unveiled by ITC’s Personal Care Products division to encourage change of habits with regard to washing hands amongst children. This, the company is doing through various engaging and entertaining educational initiatives.
About a week after the launch of its all-new Multistrada 1260 luxury motorcycle, luxury motorcycle manufacturer Ducati on Tuesday introdu-ced a top-end Ducati Multistrada 1260 Pikes Peak edition in Asia’s third biggest economy with a price tag of Rs 21.42 lakh at pan India.
The closest rival to the motorsport themed bike is BMW’s S 1000 XR Pro, priced at Rs 19.90 lakh.
The difference in pricing between the standard Ducati Multistrada 1260 and the Pikes Peak model is Rs 5.43 lakh in the country.
Hindustan Motors may have downed shutters of its plant in Bengal and Tata Motors may have moved their Nano plant out of Bengal, but here is a group of bright young men- engineers and non-engineers with common passion for car, which has developed the prototype of a dashing electric racing car, sitting in Kolkata. And now they are trying to build an auto brand out of it.
BMW, India’s second biggest luxury car maker by sales, on Thursday introduced the diesel BMW 6-Series Gran Turismo (GT) model to take on archrival and market leader Mercedes-Benz, Audi, Jaguar Land Rover and Volvo cars in Asia’s third biggest car mart.
The locally produced BMW 6-Series Gran Turismo at its Chennai factory is available in two trims called the Luxury Line and M Sport priced at Rs 66.50 lakh and Rs 73.70 lakh respectively.
Ducati has launched the new and updated 2018 Multistrada 1260 starting at an introductory price of Rs 15.99 lakh. The bike is available in two variants in India – the 1260 and the higher-spec 1260 S. The latter is priced at Rs 18.06 lakh (both prices, ex-showroom, India). The 1260 is the company’s flagship adventure-tourer and comes with a number of changes over the model it replaces. These updates include additional power, a revised chassis and new equipment.
Jeep, the iconic American sports utility vehicle maker, on Tuesday introduced a new special edition, limited-run model of its Jeep Compass SUV, called the Bedrock edition, at Rs 17.53 lakh at Delhi showroom to boost sales.
The brand is also planning to bring to India the trail rated version of the Compass to India, and also introduce the Renegade facelift to the market in the future.
Apart from these, Jeep’s future plans include launching a sub-4 meter SUV in the country to gain market share.
Kolkata-headquartered FMCG company Emami Limited, on Tuesday slapped transnational FMCG major Hindustan Unilever Limited (HUL) with an ex-parte ad-interim order of injunction, restraining the latter from circulating and displaying the company’s television commercial for its brand Men’s Fair & Lovely with immediate effect till July 6, 2018.
The world’s most watched sporting event is here. As 32 teams battle for the coveted cup, close to 100 million Indians will be tuning into the beautiful game on TV alone. And though we may not have Indian team to cheer for, Indian fans will have Official 2018 FIFA World Cup Russia merchandise to sport while cheering favorite teams.
Carlsberg India Private Limited (CIPL), an arm of the Carlsberg Group, has roped in Bollywood actor Saif Ali Khan as the brand ambassador of the latest offer from its stable – ‘Carlsberg Smooth’, a premium mild beer crafted with the finest European Barley.
Mercedes-Benz, India’s biggest luxury carmaker on Monday introduced the new Mercedes-AMG S 63 Coupé priced at Rs 2.55 crore (pan India) to take on compatriot rivals like BMW, Audi, Jaguar Land Rover and Volvo in Asia’s third largest car market.
The new Mercedes-AMG S 63 Coupé boasts of technical and visual highlights with a more powerful engine and a distinct look to woo buyers.
The Pune-headquartered automobile major had recently launched the range-topping, performance version of the E-Class in the country.