Brand

Brand

Merc cheers best ever sales

Mercedes-Benz, the biggest luxury car maker by sales in the country, on Tuesday announced its best ever retail sales in January to March quarter selling over 1 per cent at 3,650 units in the fiercely competitive car market in the country.
The Pune-headquartered automobile major had sold 3,622 units in the first quarter of the calendar year in 2016.
The three pointed star’s sales were boosted by the strong sales momentum in the sports utility vehicle segment.

Oyo to double inventory to 1.4 lakh in this fiscal

Getting aggressive in the hospitality space, hotel room aggregator Oyo will be doubling the number of rooms to 1,40,000 by the end of the current financial year. The company is also seeing better prospects in the leisure space, as it plans to increase the share of rooms in leisure destinations to 50 per cent from the present level of 25 per cent.

Tata Motors bets big on impact design

Tata Motors, India’s biggest automobile maker by revenues, struggling to gain a foothold in the fiercely competitive car market in the country–which is Asia’s third biggest–and is betting big on its Impact Design strategy.

Sanjiv Goenka forays into FMCG

Kolkata-headquartered $2.6 billion RP Sanjiv Goenka Group is now foraying into the FMCG space, rolling out two products - foxnuts and wheat thins - under the brand 'Too Yumm'. The company will shell out Rs 10,000 crore over the next five-seven years to strengthen its position in the FMCG biz, by way of setting up new manufacturing facilities, inorganic growth (acquisitions) and brand development, top company officials said. The company has already lined up plans to add ten more products with 40-50 variants to its FMCG portfolio over the next 12 months.

Leading the luxury market

Could India be repositioned as a global producer of luxury products and service to fit into the vision of Make in India? Well, that has been the topic of discussion among the luxury enterprises of the country.
The rapid rise in the global consumers in India has thrown up its unique set of challenges. According to the Confederation of Indian Industry (CII) report, Indian is fifth largest consumer market and its share in luxury sector is yet to seize top 50 for most categories.

Treebo on expansion spree

Budget hotel chain Treebo Hotels is on a pan-India expansion spree, concentrating on the east. With 250 properties, it chain plans 1,300 properties by 2017 end.
The brand is looking to expand its presence in Ranchi, Patna, Gangtok, Darjeeling, and Puri.
Treebo plans to concentrate on social media marketing after a recent break up with online travel aggregator (OTA) MakemyTrip over commission issues.

Mix the City

Every city resonates to its unique sound. Nothing can be more fun if you get control your music mash-ups and share your story with the world.
Recently Delhi – the city came alive with singer, composer and writer Vidya Shah’s powerful music when she sang “Dilli Jo Shehar Hai” – The city that is Delhi – along with musician Aditya Balani. Shah's combination of Thumri, Dadra, and Ghazals with the projection of walled city, Delhi monuments, metro stations, the magnanimous statue of Hanuman from Jhandewala was simply mesmerising.

Tiger wants to partially exit Flipkart

New York-based hedge fund Tiger Global Management, which reportedly has $1 billion stake in Flipkart, is seeking a partial exit from the e-commerce company as it sits across the table with Softbank, which in turn does not want to invest in Snapdeal anymore.

Fingerlix raises $3 million

Fingerlix, the Mumbai-headquartered ready-to-cook food start-up, has now raised $3 million from Zephyr Peacock (ZP) in its Series A round of funding. The funds will be utilised to further diversify in product portfolio and geographical expansion. The brand has an overall target of spreading to top 10 cities in India over the next 18 months, top company officials said.

Audi unveils A3 sedan variants

Germany luxury car maker Audi, India’s second biggest on Thursday launched its 5th car of the year, the facelift of its most-affordable executive sedan, the A3 to take on rivals such as Mercedes-Benz, BMW, Tata Motors-owned Jaguar Land Rover and Swedish Volvo.
With a price band of Rs 30.50 lakh for the 1.4 petrol model and Rs 32.30 lakh for the 2.0-litre diesel variant, the Audi A3 competes against the likes of the Mercedes CLA, which starts at around Rs 31 lakh in New Delhi showroom.

Pages