Brand

Brand

Shoppers Stop to engage personal shoppers

Stagnant conversions have been a point of worry for retail chain, Shoppers Stop. The company is now engaging personal shoppers and bringing down entry-level price points to increase conversion of footfalls into sales.

Royal China gets into quick service business

Delhi-based Chinese fine-dining chain Royal China, with presence in India and abroad, is now looking at spreading its wings across the country through QSR (Quick Service Restaurant) format for faster returns on investment. The premium restaurant brand, at present, has three outlets in India including one in Delhi and six outlets in the UK, China, Singapore and Dubai. It is in the process of having one more outlet in Delhi shortly, top company officials said.

Showing off pets

Inspired by Comic Con, a popular comic entertainment festival, Akshay Gupta, began explore ideas to start a business. At the age of 25, a Hindu college alumnus decided to start India’s biggest pet festival - Pet Fed in 2014.

Pet Fed seeks to be a forum for pet lover with the aim of having a platform where pet owners can find everything that they would require for their pet related needs, from pet food to pet-friendly cars as well as to spread awareness about pet keeping.

Extending an emotional connect

This is a story of the oldest and the youngest-both rolled into one. And while doubling up as the both, RP Sanjiv Goenka Group’s retail flagship Spencer’s is emotionally connecting with its customers this festive season to strengthen its brand position. Spencer’s newest outlet in the two centuries old Park Street, Kolkata’s so-called ‘Sahib Para’ has not only come up with plum cake muffins, but has also started offering some of the Chirstmas delicacies like stuffed variants of duck, turkey and quail from its stable—all with heavy festival discounts.

COMIO goes aggressive on budget phone segment

Chinese smartphone maker Comio, which forayed into the Indian market in August, is eyeing at tier 2 & tier 3 cities to grab around aims to have a 10-12 per cent market share within the mid-segment smartphone category by 2018-19.

It is understood the brand has earmarked an annual spend of Rs 500 crore for 1.5 years (July 2017 – December 2018) of which Rs 250 crore will be spent in marketing, Rs 150 crore in manufacturing and R&D and about Rs 100 crore in sales, distribution, service, and operational expenses

Mahindra picks stake in Bayside Sports

Mahindra Group chairman Anand Mahindra has picked a 16.7 per cent equity in Bayside Sports, a city-based multi-sports academy and sports event provider.

The company said Mahindra made the investment in his personal capacity through his family office.

Bayside Sports was founded by childhood friends Vishal Gokani and Kyan Bharucha in January 2013 with the objective of helping people and families bond over sports with just three students at a single location in south Mumbai.

Showing off pets

Inspired by Comic Con, a popular comic entertainment festival, Akshay Gupta, began explore ideas to start a business. At the age of 25, a Hindu college alumnus decided to start India’s biggest pet festival - Pet Fed in 2014.

Pet Fed seeks to be a forum for pet lover with the aim of having a platform where pet owners can find everything that they would require for their pet related needs, from pet food to pet-friendly cars as well as to spread awareness about pet keeping.

Extending an emotional connect

This is a story of the oldest and the youngest-both rolled into one. And while doubling up as the both, RP Sanjiv Goenka Group’s retail flagship Spencer’s is emotionally connecting with its customers this festive season to strengthen its brand position. Spencer’s newest outlet in the two centuries old Park Street, Kolkata’s so-called ‘Sahib Para’ has not only come up with plum cake muffins, but has also started offering some of the Chirstmas delicacies like stuffed variants of duck, turkey and quail from its stable—all with heavy festival discounts.

Touching the emotional chord

Usha room heaters with its tagline “Rishton mein garmahat laye” is targeting Indian households. The room heater campaign tries to touch an emotional chord by relating warmth of the room heaters to that of close relationships. 

As Harvinder Singh, President – Appliances and Sewing Machines Business, Usha International says the company plans to run a month long digital campaign wherein it would be showcasing new digital video on room heater through youtube, digital banners and key word targeting.

Apple Plans Combined iPhone, iPad & Mac Apps

Apple Inc.’s iPhone and iPad introduced a novel way of interacting with computers: via easy-to-use applications, accessible in the highly curated App Store.

The same approach hasn’t worked nearly as well on Apple’s desktops and laptops. The Mac App Store is a ghost town of limited selection and rarely updated programs. Now Apple plans to change that by giving people a way to use a single set of apps that work equally well across its family of devices: iPhones, iPads and Macs.

Pages