Brand

Brand

BMW names new India head

Vikram Pawah, 45, has been appointed the president of BMW Group India, effective from 1 March. Pawah brings over 25 years of international experience both in the automotive and non-automotive industry. He started his career at Jay Engineering Works, India and has held multiple leadership positions within Honda Cars in India and Australia. Most recently, he was the managing director of Harley-Davidson India.

Mercedes-Benz wins Indian luxury car race despite SC red flag

India’s biggest German luxury carmaker Mercedes Benz, has retained its leadership position in the country for the second year in a row by retailing 13,231 cars in the calendar year December 2016 despite marginal fall in sales.
This is the first time Mercedes-Benz recorded its first decline in sales in five years, hurt badly by the Supreme Court imposed eight-month ban on sales of diesel cars having more than 2-litre engines in Delhi-NCR belt on concerns over pollution.

ROI-Driven Marketing for B2B

The small and medium business (SME) sector offers significant growth opportunities, and marketing to this large segment of business in India makes sound sense for growth. Although many companies of local and international origin have positioned their products and services for the SME sector, many still have not been able to make a mark in a significant way. SAP, Oracle, Microsoft, IBM….you name it, they are all targeting the SME segment, if you just take IT sector companies alone. Perhaps Amazon is making more inroads into this sector disrupting established players’ business models.

Tractors see robust growth

The tractor industry in India, Asia’s third biggest economy, has witnessed a robust growth in volumes in the current fiscal with farm sentiments buoyed by reasonable rabi crop production during April-May, healthy monsoons as well as government support programmes.
The tractor industry has always been a barometer for the state of rural economy in India. Healthy monsoons supported improved kharif sowing as well as production (as per first advanced estimates) besides replenishing the reservoir water pan India, paving way for good winter crop.

Flipkart recasts top deck, Kalyan becomes CEO

E-commerce major Flipkart has elevated former Tiger Glogal Management executive Kalyan Krishnamoorthy (in pic) as its chief executive officer (CEO), replacing co-founder Binny Bansal. Bansal will be the new Group CEO while co-founder Sachin Bansal will continue as the executive chairman.
This is the second major shake-up within the company, which did not spare the founders. In January last year, Binny Bansal was made the chief CEO, replacing Sachin Bansal.

Cars to watch for at the Detroit Auto Show

Last year was a good one for global carmakers. In the week before the North American International Auto Show that will start on Monday in Detroit, Audi, McLaren, Mercedes, Jaguar, and Land Rover, among others, announced record-breaking sales numbers for December and predicted new highs for 2016. Some, like Ford, held steady in certain segments; the company’s F-Series finished its 35th straight year as the bestselling vehicle in the US.

Bollywood veteran Om Puri dies of heart attack

Veteran actor Om Puri, known for his unforgettable performances in cinema classics like "Ardh Satya", "Aakrosh" and "City of Joy", passed away at his residence here this morning after a massive heart attack.

The 66-year-old actor is survived by estranged wife Nandita and son Ishsan. "I am in shock right now. It's unbelievable. He passed away around 6-6.30 AM. He was lying on the kitchen floor," Nandita told PTI.

"I can't talk now. I am at Cooper hospital for the postmortem," she further said.

Fiat gets cheaper by 7 - 7.3 per cent

Fiat Chrysler Automobiles (FCA), world’s seventh largest Italian automaker, has slashed prices of its cars between 7 per cent and 7.3 per cent to reduce its inventory level and boost sales in India.
The new prices will be applicable with immediate effect on the current model year of the Fiat Linea sedan and Fiat Punto Evo hatchback range. This move brings the Linea range of all three trims - Active, Dynamic and Emotion- under the Rs 10 lakh at showroom in New Delhi.

Google promises better brand visibility to small businesses

Technology giant Google announced a slew of initiatives, including a new app Primer and training modules under its My Business offering, as it looks to further tap the 51-million strong small and medium businesses (SMB) market in India.
Making the announcements, Google's India-born CEO Sundar Pichai said the company is working on products for India that can be expanded globally.

Repositioning for the millennial

Nusli Wadia-owned textile flagship Bombay Dyeing, will cough up Rs 100 crore over the next four years to re-position the 137-year-old brand, and turn it focused more towards millennial consumers. The company will also scale up its distribution and roll out 4/5 new products each year on an average for the next four/five years. The plan is to push up the revenues to Rs 1000 crore by 2020, said Nagesh Rajanna, CEO, retail, Bombay Dyeing & Manufacturing Co Ltd. With a 30 per cent market share, the brand is a market leader in Rs 1000 crore bed and bathing products (organized sector).

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