Brand

Brand

Google promises better brand visibility to small businesses

Technology giant Google announced a slew of initiatives, including a new app Primer and training modules under its My Business offering, as it looks to further tap the 51-million strong small and medium businesses (SMB) market in India.
Making the announcements, Google's India-born CEO Sundar Pichai said the company is working on products for India that can be expanded globally.

Repositioning for the millennial

Nusli Wadia-owned textile flagship Bombay Dyeing, will cough up Rs 100 crore over the next four years to re-position the 137-year-old brand, and turn it focused more towards millennial consumers. The company will also scale up its distribution and roll out 4/5 new products each year on an average for the next four/five years. The plan is to push up the revenues to Rs 1000 crore by 2020, said Nagesh Rajanna, CEO, retail, Bombay Dyeing & Manufacturing Co Ltd. With a 30 per cent market share, the brand is a market leader in Rs 1000 crore bed and bathing products (organized sector).

ComMin against granting sops to Apple for plant

As the US tech giant Apple gears up to assemble iPhones locally, the commerce ministry has said it is not in favour of sops to the company for setting up a manufacturing unit in India.
The iPhone maker had sought tax concessions and waivers in labelling rules for locally manufacturing its globally popular smartphone. Ever since it first hinted at putting up an assembly unit in the country, Apple has been lobbying for relaxation in domestic sourcing norms and other concessions.

Tata Motors launches Xenon Yodha

Tata Motors, India’s biggest automaker by revenues, on Tuesday introduced its first product of 2017, the new Tata Xenon Yodha range of pick-ups with claims of high levels of performance and lowest operating cost.
The Mumbai-headquartered auto giant said Xenon range is targeted at a wide range of commercial applications.
With a starting price band of Rs 6.05 lakh at Delhi showroom, the new pick-up from the Tata stable comes in both single cab and double cab models.

DeMo: Hero, Bajaj sales slump in Dec

The demonetisation of Rs 500 and Rs 1,000 banknotes on November 8 has hit hard the motorcycles sales of Hero MotoCorp, India’s biggest two-wheeler manufacturer, and Bajaj Auto, country’s second largest motorcycle maker by sales, among others.
Also, analysts said two-wheeler sales posted a subdued performance, primarily on account of demonetisation although Royal Enfield was an exception.

TV home shopping pushes brands in hinterland

While e-commerce is still largely an urban phenomenon, TV home shopping has managed to touch India’s hinterland.
It has helped brands reach out to smaller towns and even villages, particularly in the past couple of years.
The home shopping industry, for instance, has a majority of the sales coming from tier II cities and beyond. Women are the main customers of home shopping companies.
For Naaptol, 84 per cent of the sales come from tier II and cities beyond. Metros and tier I account for just 16 per cent of their sales.

Basmati export price may surge as Iran likely to resume imports

India hopes to increase basmati rice exports to Iran as the Persian nation is expected to resume granting of import permits soon after a gap of more than six months.
A delegation of Indian basmati rice exporters, along with officials of the Agricultural and Processed Food Products Export Development Authority (APEDA), is expected to visit Iran, which was the largest buyer of the Indian aromatic rice in 2012-13 and 2013-14.

Exide invests Rs 420 crore

Kolkata-headquartered leading battery maker Exide Industries will now shell out Rs 420 crore afresh over a period of 18 months (starting from next April) to start manufacturing batteries for motorcycles and start a smelting unit, said company's managing director and CEO Gautam Chatterjee . He said the company would be investing nearly Rs 300 crore in the proposed two-wheeler battery unit and another Rs 120 crore in the smelting unit.

DeMo plays mixed bag for auto sector sales

Demonetisation has hit car sales of big players such as Maruti, Hyundai, Mahindra and Ford, while others such as Toyota, Renault, Tata Motors, Volkswagen, and Nissan reported good sales during December in Asia’s third biggest car market. Auto honchos and analysts say post demonetisation, it would take about two to three months for customer demand to return to normal.

Do You Have A Social Face For Business?

Internet has impacted businesses in more ways than we had imagined since its introduction and proliferation. Businesses were able to put up a virtual infrastructure and a face for the world to see. Borders were truly a history in no time. Reaching out and “meeting”: prospects and customers are almost on real time. With it came other issues too: security, hacking, phishing and other new words to dictionary.

Pages