My Brands

My Brands

Fujifilm’s new Instax cam

Fujifilm India announced the launch of its Instax Square-SQ10 instant camera. The new model comes under the company’s existing series Instax cameras. It is priced at Rs 22,999 and a pack of 10 films costs Rs 699.
Compared to the previous models, this ‘digital hybrid’ device allows users to compose the shot, view previous photos and make edits before printing the picture.
To strengthen its position in the mirrorless camera segment, Fujifilm also added four new cameras into its X series -- X-T20, X- 100F, X-A10 and X-A3 -- priced between Rs 42,999 and Rs 1.14 lakh.

Tata Tea launches Jaago Re 2.0

India’s number one tea major, Tata Tea aims to connect one million people to the second edition of its iconic 'Jaago Re' campaign that will highlight issues as women safety and sports encouragement in the country.
Tata Global Beverages Ltd (TGBL), which owns Tata Tea, has roped in Indian gymnast Dipa Karmakar and women's rights activist Ranjana Kumari for the campaign. They would share views on these issues, create awareness and inspire people to take action by signing petitions and taking the pledge in 'Jaago Re' 2.0 - 'Alarm Bajne se Pehle Jaago Re'.

Honda unveils Cliq 110 cc scooter

Honda Motorcycle and Scooter India, the second biggest two-wheeler manufacturer by sales, has introduced the new Honda Cliq 110 cc scooter, a rugged automatic scooter, targeting at both male and female commuters in Asia’s third biggest economy to boost sales.
With an aggressive price band of Rs 42,499 at Delhi showroom, its only real competition is from TVS Scooty Zest, which costs more at Rs 46,938 in the capital.
The new offering is also developed to maximise utility with additional value of comfort and convenience for commuters, offering better value for money.

Google pushes framework for law enforcement access to overseas data

Alphabet Inc's Google pressed U.S. lawmakers and the international community on Thursday to update laws on how governments access customer data stored on servers located in other countries, hoping to address a mounting concern for both law enforcement officials and Silicon Valley.

What Can The Tidy 2018 Audi Q5 Tell About The Future Of A Brand?

Audi AG has seen 77 straight months of record sales in the U.S., selling more than 200,000 vehicles last year alone—twice as much as it sold here in 2010. SUVs are leading that surge to such an extent that the brand feels it must develop more large SUVs to go along with its top-of-the-line Q7.
That means a behemoth along the lines of GMC’s Yukon Denali or Cadillac’s Escalade, with a third row of seats and serious storage. So the question becomes, can the brand take the consumer-pleasing qualities of its popular Q5 SUV and splash them across a bigger palette?

Cement Se Ghar Tak

‘Engaging the customers at an emotional level’ seems to be the new mantra at MP Birla Cement, the cement flagship of the Kolkata-based MP Birla Group. And with this in view, MP Birla Cement, one of the oldest manufacturers of portland cement in the country, has come up with a new brand initiative: ‘cement se ghar tak’ through a 360 degree communication campaign including electronic, digital and print media. It aims at strengthening its relationship with the homebuilder.

Six Strange Cars That May Break Basic Economics

For all of its engineering wizardry and marketing magic, today’s auto industry is running short on strange. In dealerships, there’s something for everybody, from speed freaks to fuel sippers, but much of it looks pretty much the same.
Of course, it wasn’t always this way. Back before reams of safety regulations standardised grille heights and crumple-zones, and certainly before global conglomerates perfected the art of sharing parts and platforms, cars were creative and sometimes downright odd.

Airtel, Voda needle Trai on network tests; Jio says non-issue

Telecom operators Bharti Airtel, Vodafone and Idea Cellular have questioned regulator Trai's timing of recent paper on refining mobile network test rules, calling it a 'disguise'
after the damage was done by Reliance Jio.
The Mukesh Ambani-led Jio has dismissed the charges saying the incumbents have created a non-issue around network testing, despite clarity in present rules and it is necessary to clear all ambiguities in the existing framework.

Bajaj Corp plans to raise Rs 1,000 crore

FMCG firm Bajaj Corp has plans to raise Rs 1,000 crore from market by issuing equity shares and securities.
The company has plans to raise the amount "in one or more tranches up to an amount not exceeding Rs 1,000 crore".
The resolution will enable the firm to raise funds by "issue of equity shares and/or any other financial instruments, convertible into Equity Shares through QIP under SEBI ICDR Regulations and/or through issuance of securities in the international markets by way of GDRs/ADRs/FCCBs etc," the company said.