Brand

Brand

Vedroop to roll out Aap Ki Dukan retail stores chain

Vedroop Products, makers and marketers of herbal products under Vedroop brand, is now on a retail expansion mode. The herbal brand is putting in place a chain of departmental stores called “Aap Ki Dukan” pan India.

As a starter – the company, which has its registered office in Thane, corporate office in Kolkata and manufacturing facility in Himachal Pradesh – will roll out a chain of 150 outlets across West Bengal over a period of two years.

The “Aap Ki Dukan” chain will have its presence pan India, said Arnab Roy, director- sales, Vedroop Products.

Gulf Oil India, ManU roll out ‘Gulf Fan Academy’

It’s a different ball game altogether, for sure. Gulf Oil Lubricants India Ltd (GOLIL), an arm of the Hinduja Group and a leading player in Indian lubricant market, has now teamed up with Manchester United to roll out a unique campaign – ‘Gulf Fan Academy’. The whole idea, according to top company officials, is to reach out to and connect with the soccer crazy Indians, particularly with the ardent Indian fans of Manchester United.

Mahindra forays into road construction equipment biz

Mahindra and Mahindra, the automobile major, has forayed into the growing road construction equipment segment with the launch of what it claims to be first of its kind Motor Grader, the Mahindra RoadMaster G75. It has already sold 50 units, which will be delivered to customers this month.

The company has so far invested Rs 150 crore in its construction equipment business and it is planning to invest more with new product launches slated during the fourth quarter.

Maruti brings ECSTAR brand to India

Country's largest carmaker Maruti Suzuki India (MSI) today launched ECSTAR, Suzuki's global brand of lubricants, coolant and car care products in India.

Ruchi to sell cooking oils under Patanjali brand

After allowing Patanjali to manufacture edible oils in its closed plants, Ruchi Soya Industries, an agri and food FMCG company, will now manufacture and sell large packs of cooking oils under Patanjali brand through its own (Ruchi’s) distribution network.

Toyota Kirloskar launches new Etios Cross X-Edition

Toyota Kirloskar Motor, the subsidiary of the world’s third largest carmaker by sales, has introduced a special edition of the Etios Cross, the X Edition, for this festive season to beat the growing tough competition and to lure buyers.

The special-limited-edition Etios Cross gets new brown exterior paint shade, all-black cabin, some cosmetic changes, and new 6.8-inch infotainment system. The car is a cross between a hatchback and SUV, designed to attract aspirational youngsters in the country.

Total Transformation

Relaxo Footwears is all set to adorn its new avatar – a more trendy and youthful positioning of its brand, which of course it has been working on, for some time.

Relaxo has added many sub-brands under its portfolio – Sparx, Bahamas, Flite, Schoolmate and Relaxo Hawaii.

With the concept ‘Keep Chillin, Keep Flippin’, the brand aims to position itself as vibrant and youthful that compliments moods and lifestyle of its customers.

Cadillac finally has an answer to Tesla’s autopilot

Cadillac has finally built a six-second vehicle. That’s how long a driver can spend checking Instagram while the opulent 2018 version of its CT6 sedan drives itself. Then the first of three escalating warnings are triggered. Still, providing a somewhat-safe moment to scan an e-mail is a heroic feat of coding, one that allows the iconic luxury brand to claim parity with similar systems built by Mercedes, Volvo, and most of all, Tesla.

Dyson to spend £1 billion on ‘radical’ electric car

Dyson Ltd, best-known as a manufacturer of vacuum cleaners, hand driers and air filters, will build an electric car by 2020, founder James Dyson said on Tuesday.

The company is investing £1 billion ($1.34 billion) to develop the car, plus the same sum to create solid-state batteries to power it, Dyson said. These investments will dwarf money the company is spending on research and development for its vacuums and air filters.

WagonR crosses 20 lakh sales milestone

Maruti Suzuki, India’s biggest car maker by sales, said that its compact hatchback WagonR has crossed the 2 million cumulative sales mark, 18 years after the model was launched in Asia’s third largest car market.

WagonR is the company’s third model to achieve this sales feat after Maruti 800 and Alto.

Launched in 1999, the WagonR is one of the best-selling vehicles in India. It has nearly always featured on the monthly list of top 10 best-selling cars in the country for the last 10 years.

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