Brand

Japanese motorcycle giant Kawasaki Motors Corporation, a specialist in performance bike, has added another Ninja to its line-up in India to boost its sales in the growing high-end motorcycles market in India.

The new Ninja 400 with a price tag of Rs 4.69 lakh will take on the popular Bajaj Dominar 400 which has a similar size engine but is priced lower at Rs 1.5 lakh. The new Ninja bike is powered by a parallel twin, liquid-cooled 400cc engine, and mated to a 6-speed transmission. While the Ninja’s top-speed is 190 kmph, its peak power is 49 ps.

Armed with a new logo, a refreshed brand identity and positioning and a new tagline, Home Credit India, an arm of Home Credit BV, a leading international consumer finance provider with operations in 11 countries and total consolidated assets of over Euro15.9 million, seems well set to tap the fast growing home appliance, furniture, two-wheeler, online personal loan segments in India. The Czech non-banking finance company has so far been focusing on mobile handset market in India. It had entered the Indian market in 2012.

Tea is meant for cleansing you from within. It’s all about a ‘healthy lifestyle’. At least that’s the message Tetley Green Tea wants to put across to the most discerning tea drinkers. Tetley Green from the stable of Tata Global Beverages, the $1.4 billion world’s second largest tea company, has now come up with a new campaign to communicate this message to its customers. And to do this, the company has roped in Bollywood diva Deepika Padukone as its brand ambassador.

Toyota Motor Corp and Suzuki Motor Corp agreed on Thursday to produce cars for each other in India as Toyota aims to increase its market share in the world’s fifth-largest passenger car market.

The agreement follows an R&D tie-up announced by the two Japanese automakers a year ago, and will see Toyota, one of the world’s biggest automakers, secure production from its much smaller rival, which dominates India with its line-up of affordable compact cars.

Shortly after the French-Brazilian ­aeronaut Alberto Santos-Dumont became the first European to achieve sustained flight in 1906, he complained to his friend Louis Cartier that he didn’t want to be fumbling for his pocket watch to measure time in the air. In response, the legendary jeweler invented a small clock to be worn on a leather strap, one of the earliest wristwatches for men.

It was square.

After throwing up many twists and turns, the fierce competition in taxi-hailing services market is probably set for a sooner than expected end. Japanese multinational conglomerate Softbank, the common investor in rivals Uber and Ola, is brokering a deal for a potential sale of US-based cab aggregator’s India operations to homegrown Ola. The development comes within days of Uber selling its Southeast Asian business to Grab.

As Xiaomi Corp heads toward a potentially huge initial public offering, the Chinese startup has announced a new flagship smartphone aimed squarely at the high-end users that flock to Apple and Samsung devices.

The $500 Mi MIX 2S was unveiled in Shanghai  on Tuesday by co-founder Lei Jun. Success for the new phone, which goes on sale in China on April 3, will be key to maintaining sales momentum ahead of an IPO that could value the Beijing-based company at $100 billion.

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It is delving deeper into the attributes of the product to position a brand. The ‘term product’ of an insurance company can be seen as an act of selfless love since the purchaser of the product will never get any benefit for his or her own self. At least that’s how Tata AIA Insurance Company sees its term products and more importantly wants to position its brand likewise. “Love Unconditionally”, the latest brand campaign of Tata AIA Insurance Company Ltd is a clear case in point. Interestingly, at present, the protection gap in the Indian market is nearly 93 per cent.

Its brand philosophy has always been ‘Ab Samjhauta Nahin’. And it has always chosen the path of empowering and educating women to challenge stereotypes and help enable self-action, with the firm belief that no one should have to compromise on their dignity or be discriminated against. And now to take this brand philosophy forward, Vivel, the leading personal care brand from the ITC’s stable, has teamed up with the professional feminist organisation, Azad Foundation to launch Parvaz – A Feminist Leadership Programme to help transform communities.

Silver Basis, the $120 million Shenzhen stock exchange listed, one of the world’s top three automotive injection tooling companies, has entered India through a joint venture to manufacture plastic injection molds for the automotive industry.

The Chinese company has set up a joint venture with Faurecia, a leading automotive technology company and Kraftsman Tooling, a Pune-based injection mold making company with an investment of Rs 50 crore.

The new company is called Basis Mold India, in which Silver Basis has majority stake of 60 per cent and it will manage the company.