Brand

Brand

Reliance Jio, demonetisation led to revenue drop: Vodafone

Britain's leading telecom major Vodafone today said competitive pressures in India with free services offered by new entrant Reliance Jio and the impact of demonetisation on prepaid top-ups led to a nearly two per cent drop in its service revenue from the country.
The company also confirmed merger talks with the Aditya Birla Group's Idea Cellular as part of its third-quarter results for the period that ended on December 31, 2016.

M&M gives KUV100 a facelift

Mahindra & Mahindra, India’s big-gest sports utility vehicle (SUV) manufacturer by sales, has introduced a stylish new look for its compact SUV KUV100 to mark its first launch anniversary to boost sales in Asia’s third biggest economy.
The more stylish KUV100 will be available in the top end K8 variant with a price band of Rs 6.37 lakh at Delhi showroom. The KUV100 price starts at Rs 4.58 lakh onward. Rival Maruti Suzuki premium hatchback Ignis launched on January 13 priced at Rs 4.59 lakh - Rs 7.80 lakh range at Delhi showroom.

DTDC repositions brand

It promises to be much beyond a container or parcel. It promises to bring with it humane emotions, anxiety reliever, aspirations, dreams and so on. And that’s how DTDC Express Ltd, India’s leading logistics solutions provider, would like to reposition the brand. Helping the company in its brand repositioning innings would be former Indian skipper Sourav Ganguly in the capacity of the brand ambassador. The new integrated brand campaign featuring Ganguly, that the company is rolling out pan India, would add a dash of humane ethos to the brand and its journey.

Should direct marketing get more personal?

Do you know that direct marketing may have been in existence since 1930s? However, it became a unique marketing category only in the 1960s when a gentleman called Wunderman defined it for the masses in an address at MIT. He defined it very distinctly from advertising and marketing, and termed it unique. And for that reason, he is known as the father of the direct marketing industry.

Meridian Group rolls out affordable housing

Kolkata-headquartered Meridian Group, a leading realty player, which has so far built and developed over 8 lakh sqft of both residential and commercial properties with another 1.7 million sqft area being under construction, is now shelling out more than Rs 300 crore to roll out a unique affordable housing brand—‘Aamar Bari’.

World’s Priciest Coffee Is Hand-Picked From Elephant Dung

Ever since the Kopi Luwak craze began more than a decade ago, coffee connoisseurs have sought unusual ways to make the perfect brew, reveals Adam Majendie of Bloomberg. Kopi luwak is an Indonesian coffee originally made from part-digested beans defecated by wild palm civets, the gastric process of the animal helping improve the taste of the coffee. But as the luwak label became tarnished by accusations that some producers were force-feeding caged civets and others were selling counterfeit blends, an entrepreneur in Thailand supersised the operation.

Retailers need to focus more on baby boomers: survey

Baby boomers are feeling ignored. While retailers are focusing on millennials, as they form the largest age group, they tend to overlook the needs of baby boomers or those aged between 53 and 71 years.
Little wonder, baby boomers feel that they are undervalued and overlooked by retailers. Roughly 90 per cent of such customers feel no attachment to their favourite brands, finds a study by ICLP, an end-to-end loyalty agency.

JLR leads hike in Indian demand for luxury car brands

The rising popularity of Tata Motors-owned Jaguar Land Rover (JLR) models led to an impressive 15.8 per cent increase in the UK's car exports to India in 2016, according to the latest UK automotive industry figures released in London on Thursday.
India is now the eighth largest Asian market for UK car exports with JLR's Land Rover Discovery Sport, Ranger Rover Evoque, Jaguar XF, Jaguar XE and Jaguar F-Pace among the top five most popular models.

Johnson & Johnson to buy Actelion for $30b

US healthcare giant Johnson & Johnson will buy Swiss bio-tech company Actelion in a $30 billion all-cash deal that includes spinning off Actelion's research and development pipeline, the co-mpanies said on Thursday.
The acquisition gives J&J access to the Swiss group's line-up of high-price, high-margin medicines for rare diseases, helping it diversify its drug portfolio as its biggest product, Remicade for arthritis, faces cheaper competition. The offer to pay $280 per share, following weeks of exclusive talks, was unanimously approved by the boards of directors of both companies.

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