Brand

Brand

Chinese brand Comio sees big growth from India

Comio, a smartphone brand of Topwise Communications, China that recently forayed into Indian market, feels the response has been tremendous, not just from consumers but also from distributors and retailers. Within the first five months of entering India, it claims to have sold 4 lakh handsets as a new brand. The activation is 2.5 lakhs which is 63 per cent in a cluttered sector, boasts Sumit Sehgal, Chief Marketing Officer, Comio Smartphone.

Blue Star eyes 12.5% market share in FY19

Blue Star, the air conditioning and commercial refrigeration major, has introduced 100 new air conditioners, including 40 highly energy efficient inverter split air conditioners.

With this the Mumbai-based major is targeting 12.5 per cent market share in the room AC segment next fiscal year as it expects to grow above the industry average.

Force Motors, Rolls-Royce Power Systems ink Rs 300cr JV

Force Motors and the German Rolls-Royce Power Systems have entered into a 51:49 joint venture to produce MTU series engines in India with an initial investment of over Rs 300 crore.

The joint venture company called Force MTU Power Systems will set up a factory to produce a series of engines for the power generation and rail underfloor applications at Force Motors' plant in Pune.

Tata Motors, Nissan to hike prices from April 1

Automakers Tata Motors and Nissan India on Tuesday announced they would increase the prices of their models from next month in order to partially offset the impact of rising input costs.

In a statement, Tata Motors said it would hike prices of passenger vehicles by up to Rs 60,000 from April 1. “The rising input costs, cha­nging market conditions and various external economic fa­ctors, have compelled us to consider the price incre­ase,” Tata Motors president (passenger vehicle busine­ss), Mayank Pareek, said.

Big B to promote Navratna Oil as Acapella singer

Bollywood Big B will now be seen in the avatar of an Acapella singer, promoting Navratna Oil, the ayurvedic therapeutic cool oil brand from the stable of Emami Limited. He will actually be seen crooning the iconic song ‘Sar jo teda chakraye’ from the film Pyaasain an acapella style. The Navratna portfolio, from the FMCG major Emami Limited consists of Navratna Oil, Navratna XtraThanda Oil, Navratna Almond Cool Oil and Navratna Cool Talc.

Duracell eyes to double its business in next 3 years

Duracell, the American manufacturer of alkaline batteries, plans to double its business in the next three years and expand its product portfolio in India. The company will launch new products like specialty and rechargeable batteries in the Indian market this year.

Just Organik revamps brand, eyes expansion

NCR-based startup Just Organik is planning a revamp in its branding and logo – calling it Just Go Organik – as it readies for new round funding.

The brand is so far self-funded and is eyeing an organic growth as well as a venture funding.

Launched in 2013 by Pankaj Agarwal and wife Richa Agarwal, Just Organik wanted to create a holistic awareness among people for organic food that is free from chemical fertilisers.

TVS launches Apache RTR 160 4V

TVS Motor, India’s fourth biggest motorcycles maker by sales, has introduced the new third generation bike the TVS Apache RTR 160 4V, the bike that started the TVS Apache family in 2005.

The Chennai-based two-wheeler major claims that it is the most powerful 160cc motorcycle in the segment in the country.

The company is targeting sales of 5,00,000 unit under its Apache RTR brand this fiscal, and expects the new Apache RTR 160 4V to be a strong volume grosser.

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