Should direct marketing get more personal?

Do you know that direct marketing may have been in existence since 1930s? However, it became a unique marketing category only in the 1960s when a gentleman called Wunderman defined it for the masses in an address at MIT. He defined it very distinctly from advertising and marketing, and termed it unique. And for that reason, he is known as the father of the direct marketing industry.

Meridian Group rolls out affordable housing

Kolkata-headquartered Meridian Group, a leading realty player, which has so far built and developed over 8 lakh sqft of both residential and commercial properties with another 1.7 million sqft area being under construction, is now shelling out more than Rs 300 crore to roll out a unique affordable housing brand—‘Aamar Bari’.

World’s Priciest Coffee Is Hand-Picked From Elephant Dung

Ever since the Kopi Luwak craze began more than a decade ago, coffee connoisseurs have sought unusual ways to make the perfect brew, reveals Adam Majendie of Bloomberg. Kopi luwak is an Indonesian coffee originally made from part-digested beans defecated by wild palm civets, the gastric process of the animal helping improve the taste of the coffee. But as the luwak label became tarnished by accusations that some producers were force-feeding caged civets and others were selling counterfeit blends, an entrepreneur in Thailand supersised the operation.

Retailers need to focus more on baby boomers: survey

Baby boomers are feeling ignored. While retailers are focusing on millennials, as they form the largest age group, they tend to overlook the needs of baby boomers or those aged between 53 and 71 years.
Little wonder, baby boomers feel that they are undervalued and overlooked by retailers. Roughly 90 per cent of such customers feel no attachment to their favourite brands, finds a study by ICLP, an end-to-end loyalty agency.

JLR leads hike in Indian demand for luxury car brands

The rising popularity of Tata Motors-owned Jaguar Land Rover (JLR) models led to an impressive 15.8 per cent increase in the UK's car exports to India in 2016, according to the latest UK automotive industry figures released in London on Thursday.
India is now the eighth largest Asian market for UK car exports with JLR's Land Rover Discovery Sport, Ranger Rover Evoque, Jaguar XF, Jaguar XE and Jaguar F-Pace among the top five most popular models.

Johnson & Johnson to buy Actelion for $30b

US healthcare giant Johnson & Johnson will buy Swiss bio-tech company Actelion in a $30 billion all-cash deal that includes spinning off Actelion's research and development pipeline, the co-mpanies said on Thursday.
The acquisition gives J&J access to the Swiss group's line-up of high-price, high-margin medicines for rare diseases, helping it diversify its drug portfolio as its biggest product, Remicade for arthritis, faces cheaper competition. The offer to pay $280 per share, following weeks of exclusive talks, was unanimously approved by the boards of directors of both companies.

Microsoft to invest over $1b a year on cyber security

US software firm Microsoft Corp will continue to invest over $1 billion annually on cyber security research and development in the coming years, a senior executive said.
This amount does not include acquisitions Microsoft may make in the sector, Bharat Shah, Microsoft vice president of security, told Reuters on the sidelines of the firm's BlueHat cyber security conference in Tel Aviv.
"As more and more people use cloud, that spending has to go up," Shah said.

Anmol Biscuits to set up new plant in Bhubaneswar

Anmol Biscuits Pvt Limited, the Kolkata-headquartered fourth largest biscuits maker in the country after Britannia, Parle and ITC, is shelling out over Rs 100 crore to put up a new plant in Bhubaneswar and another Rs 5 crore to set up a rusk-making unit at Sambalpur, also in Odisha. Once these two new units are commercially commissioned in April, this year, the company will enter the southern Indian markets, starting with Andhra Pradesh and Telengana, Gobind Ram Choudhary, managing director, Anmol Biscuits Pvt Ltd, said.

Charting the road to recovery after pain of demonetisation

The FY2018 Union budget will demonstrate the government’s commitment to a simple and stable taxation system. We expect the government to reduce both corporate and individual income tax rates and align indirect taxes in certain cases to the purported GST rates. We estimate FY2018 fiscal deficit at 3.3 per cent of GDP but this will largely depend on the interplay between the potential positives, that is additional taxes, and negatives, that is additional spending to support consumption of the government’s demonetisation exercise.

Taxation: A new chapter

OYO’s on expansion spree; launches Townhouse

It seems Ritesh Agarwal, founder and CEO of OYO, is on an expansion spree and has several plans for 2017 on his wishlist, including innovation-led customer services for better experiences. More so, he just could not wait much to cherish all of these at once.
Just two weeks after revealing his plans to expand company’s footprints in South Asia and South East Asia, along with strengthening its service by introducing a concierge service called OYO Captains, Ritesh on Tuesday floated another and launched a new brand category – OYO Townhouse.