Brand

Brand

Marans discharged in Aircel-Maxis cases

A special court on Thursday discharged former telecom minister Dayanidhi Maran, his brother Kalanithi Maran and other accused in the Aircel-Maxis cases of CBI and ED. The court said the charges were based on “misreading of official files”, speculation and surmises of the complainant.

Ashok Leyland opens new assembly plant in Bangladesh

Hinduja Group flagship Ashok Leyland today opened a new assembly plant in Bangladesh as it aims to make further inroads into the neighbouring country.
Built over a period of 15 months in Dhaka, the plant is spread over an area of 37 acres and is a joint collaboration between Ashok Leyland and IFAD Autos Limited, Bangladesh.

TVS Motor sales dip marginally to 2,07,059 units in Jan

TVS Motor Company today reported marginal decline in total sales at 2,07,059 units in January.
The Chennai-based company had sold 2,08,485 units in the same month last year.
Total two-wheeler sales during the month grew marginally to 2,02,209 units from 2,01,233 units in January, 2016.
Exports during the month were at 34,110 units as against 34,823 in January 2016, a decline of 2.04 per cent.

Samsung eyes bigger play in Indian gaming industry

Eyeing a bigger play in the niche Indian gaming market, Samsung today launched its 'curved' gaming monitor, priced at Rs 35,000 onwards.
"Gamers are demanding advanced display technologies in monitors in order to experience every nuance of the game. There is a need for better monitors for enhanced gaming experience in the country," Samsung India Director (CE B2B Business) Puneet Sethi told reporters here.
He said the launch of the curved gaming monitor is a step in that direction.

Reliance Jio, demonetisation led to revenue drop: Vodafone

Britain's leading telecom major Vodafone today said competitive pressures in India with free services offered by new entrant Reliance Jio and the impact of demonetisation on prepaid top-ups led to a nearly two per cent drop in its service revenue from the country.
The company also confirmed merger talks with the Aditya Birla Group's Idea Cellular as part of its third-quarter results for the period that ended on December 31, 2016.

M&M gives KUV100 a facelift

Mahindra & Mahindra, India’s big-gest sports utility vehicle (SUV) manufacturer by sales, has introduced a stylish new look for its compact SUV KUV100 to mark its first launch anniversary to boost sales in Asia’s third biggest economy.
The more stylish KUV100 will be available in the top end K8 variant with a price band of Rs 6.37 lakh at Delhi showroom. The KUV100 price starts at Rs 4.58 lakh onward. Rival Maruti Suzuki premium hatchback Ignis launched on January 13 priced at Rs 4.59 lakh - Rs 7.80 lakh range at Delhi showroom.

DTDC repositions brand

It promises to be much beyond a container or parcel. It promises to bring with it humane emotions, anxiety reliever, aspirations, dreams and so on. And that’s how DTDC Express Ltd, India’s leading logistics solutions provider, would like to reposition the brand. Helping the company in its brand repositioning innings would be former Indian skipper Sourav Ganguly in the capacity of the brand ambassador. The new integrated brand campaign featuring Ganguly, that the company is rolling out pan India, would add a dash of humane ethos to the brand and its journey.

Should direct marketing get more personal?

Do you know that direct marketing may have been in existence since 1930s? However, it became a unique marketing category only in the 1960s when a gentleman called Wunderman defined it for the masses in an address at MIT. He defined it very distinctly from advertising and marketing, and termed it unique. And for that reason, he is known as the father of the direct marketing industry.

Meridian Group rolls out affordable housing

Kolkata-headquartered Meridian Group, a leading realty player, which has so far built and developed over 8 lakh sqft of both residential and commercial properties with another 1.7 million sqft area being under construction, is now shelling out more than Rs 300 crore to roll out a unique affordable housing brand—‘Aamar Bari’.

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