Re-branded Witlinger plans big for Indian market

Craft beer manufacturer Witlinger has recently launched new and powerful brand mascot that highlights its British origin with a classic British Bull Dog, to attract millennials.

Emphasising the new mascot would help popularise its products, Witlinger founder and managing director Anuj Kushwah said, “Our mascot reflects our true personality – British and Bold. It is important for a brand to show what it actually is. With Bull Dog as mascot, consumers would be able to connect – we are Bold, British and an Honest craft beer with fun and adventure.”

A. Lange debuts AT SIHH 2018

On occasion of this year’s Salon International de la Haute Horlogerie (SIHH) in Geneva, taking place from January 15 to 19, we are pleased to present seven new timepieces.

The Triple Split opens a new dimension of timekeeping. It is the highlight of Lange’s new collection and the first mechanical split-seconds chronograph in the world that allows multi-hour comparative time measurements. Additional rattrapante hands on the minute and hour counters make it possible to stop lap and reference times of events that last as long as twelve hours.

Patanjali’s big e-tail push

Yoga guru Ramdev-led Patanjali Ayurved is betting big on the e-commerce channel. The company, which announced partnership with several key e-commerce companies on Tuesday, said it aims to earn revenues of over Rs 1,000 crore through online sales this year. In 2016-17, Patanjali had crossed a turnover of Rs 10,500 crore and eyes a two-fold growth this fiscal, said Baba Ramdev.

Lexus drives in hybrid sedan at Rs 1.77 crore

Lexus, the luxury brand of Japanese auto giant Toyota, on Monday expanded its product portfolio by launching hybrid electric saloon LS500h, priced between Rs 1.77 crore and Rs 1.94 crore, to boost sales in Asia’s third biggest economy. The 5th-generation LS500h sedan, which promises to elevate the luxury commute, will be imported from the firm’s factory in Japan and delivery would begin from April.

The flagship sedan is also produced at the US and Canada factories, which account for 50 per cent of the global sales.

Hyundai brings in NextGen Verna

Hyundai Motor, India’s second biggest carmaker by sales on Wednesday introduced two new variants with 1.4 litre new kappa dual VTVT petrol engine in the new 5th generation sedan Verna to boost sales in the fiercely competitive Asia’s third largest car market. What is significant is that the 1.4-litre Hyundai Verna will be Rs 20,000 cheaper than the 1.6-litre version, which will help the carmaker to boost its sagging sales of this model. The car will take on the likes of the Honda City, Maruti Suzuki Ciaz and the Volkswagen Vento.

Bajaj unveils 2018 Discover 110 and 125

Bajaj Auto, India’s third biggest motorcycle maker by sales, on Wednesday launched the new 2018 Bajaj Discover 110 and the refreshed Discover 125 motorcycles in India to boost sales. In fact, The Pune-headquartered motorcycle specialist has revived the Discover 110 cc motorcycle once again to take on the commuter segment more competitively against its archrival Hero MotoCorp and Honda and TVS in the country.

Sony Wants to Be a Buyer in Media Consolidation

Kaz Hirai, chief executive officer of Sony Corp, wants to be a buyer in the wave of consolidation sweeping through the entertainment industry.

Sony recently talked to 21st Century Fox Inc about acquiring its film and TV assets, Hirai said on Bloomberg Television at CES in Las Vegas on Tuesday. Though it eventually lost to Walt Disney Co, the Tokyo-based company wants to make sure “that we are in the driver’s seat and not in a situation where we have to give up control of the assets we have grown over the years.”

H&M Apologises After Using Black Child in ‘Monkey’ Hoodie Ad

Hennes & Mauritz AB has started 2018 at the center of an embarrassing controversy after the Swedish clothes retailer published an ad showing a black child modeling a hoodie with the text “coolest monkey in the jungle”.

The company has pulled the garment in question from its stores and apologised. H&M also said it agreed with those who were upset by the image, which appeared in its online store. The image caused a social-media storm and prompted the Canadian artist, The Weeknd, to end his collaboration with the Stockholm-based company.

Luxury cars overtake budget cars in speed of growth

For the first time, robust sales of luxury cars like Merced00es-Benz, BMW, Audi, Jaguar Land Rover and Volvo Cars have beaten the growth in mass market cars in Asia’s third biggest economy.

Sales of luxury cars jumped to an estimated 15 per cent to 38,659 units in calendar year 2017, while the mass market cars likes Maruti Suzuki, Hyundai, Honda, among others, grew by just 9 per cent to 2.98 million units in 2017.