Minu forays into rural market

Overall, eight out of every 10 households in India reported purchasing at least one saree every year. The share of households purchasing sarees is higher in rural India at 85 per cent. In urban India, 74 per cent households reported purchasing sarees, according to a consumer expenditure survey conducted by the National Sample Survey Office (NSSO). Little wonder therefore, that Minu Sarees, a 35-year old popular saree brand from the stable of Kolkata-headquartered Sachin Enterprise, is increasingly concentrating on the rural and suburban markets to promote its brand.

Sugar prices tumble on panic sale by mills

The sugar output has been considerably higher. So have been supplies from the mills. Ironically, however, sugar demand, particularly from the bulk consumers, was quite low. This slackened demand from bulk consumers has put pressure on prices. Little wonder then that sugar prices fell by Rs 80 per quintal at the wholesale market in Delhi on Monday.

Tata Steel brings in Aggreto and Nirman

Tata Steel, an arm of the $18.12 billion global steel major with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) and operations in 26 countries, has now come up with India’s maiden branded LD slag product under the brand names- Tata Aggreto and Tata Nirman. The two new branded products will find large applications in road, fly ash brick and clinker making.

Uflex eyes booming market

BSE and NSE-listed $1 billion-plus Uflex Ltd, India’s largest global flexible packaging solution company, seems well set to tap the $15 billion flexi packaging industry in India, which is growing at more than 20 per cent per annum, by intelligently creating and promoting its brand among the branded players across different verticals.

Modi’s successful seaplane may go to Mamata now

The seaplane, as a symbol of political success, could move from Gujarat to Bengal. Prime minister Narendra Modi may have stolen the show on a seaplane before the Gujarat polls, but it now turns out that the same seaplane from the stable of the private low-cost carrier SpiceJet may end up with his political bête noire, Mamata Banerjee.

Come February

Call it bearing the brunt of economic reforms or any other name you choose. Measures like demonetisation, Real Estate (Regulation and Development) Act, 2016 (Rera) and the GST roll out, took a heavy toll on the ability of the real estate sector to sustain investment and growth in calendar year (CY) 2017.

Eveready forays into confectionary with Jollies

Leading dry cell battery maker Eveready Industries India Limited (EIIL), is now foraying into the fast growing confectionary market, which is estimated to be over Rs 9,000 crore, under the brand – Jollies. As starter, Jollies will be rolled out in the fruit chew segment, which is estimated to be nearly Rs 400 crore and is growing at a rapid pace, top company officials said.

Dalmia Cement’s maiden brand campaign has robot Mr D

It’s cementing a stronger bond with the consumers directly. Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited and an arm of the Rs 10,000 crore Dalmia Bharat Group, has now come up with its maiden brand campaign through television commercial (TVC) to connect directly with the customers. The maiden TVC on-DSP Cement, the premium brand from Dalmia Bharat Cement’s stable, created by J Walter Thompson (JWT) Kolkata and produced by Lemon Yellow Sun Films, clearly aims at positioning the brand as ‘The Dhalai Expert’.

Rise in sugar production to spur purchase cycle

India produced 20.30 million MT of sugar in the sugar season (SS) 2016-17 and the carry over stock from year 2015-16 stands at 7 million MT. According to centre’s projections, India will produce 25 MMT of sugar in 2017-18, that is October 1, 2017 to September 30, 2018, which is 23.6 per cent higher than the sugar produced in the previous sugar season, October 1, 2016 to September 30, 2017.

Fusion with Odissi bol warms up hearts

It has tune, it has rhythm, it has got a fusion of the East and the West and it reflects various moods that appeal to connoisseurs of music across the world. “Rhythm Express Music for Dance” brought out by Raga Music, is an innovative and experimental music album from famed Odissi exponent Dona Ganguly and GIMA Award winning tabla maestro Prodyut Mukherjee with melody composed by GRAMMY Award winning musician Padma Bhushan Pt Vishwa Mohan Bhatt.