Good Data Is Everything!
The strongest criticism against GoI is that the data once sacrosanct seems to be “modified” to suit the government’s political agenda.
Relationship in the E-Com Space
Amazon, Flipkart, Myntra, Snapdeal and the likes have been giving sleepless nights to the executives of Shoppers’ Stop, More and Lifestyle and others of the brick and mortar world.
Faster & Cheaper Reporting
The proliferation of e-commerce and social media has ushered in several complexities in knowing different customer preferences and behaviour of segments.
What Use Packaging?
If you own any Apple product you will have noticed their sleek white packaging as compared to the typical dull industrial grade packaging of a Dell or Lenovo.
Effectiveness is more critical than spends
Years ago when I was working with the doyens of advertising industry, Sir Maurice and Charles Saatchi, there was a favourite saying when clients were reluctant to pay the premium we charged: “When
Smarter Ways To Reach Out
Every marketing head loves making ad films. Not just for the thrill of discussing with top ad filmmakers, meeting models but also for receiving a cut from the approved budgets.
Being Neutral Is Better
You come across a whole bunch of new buzzwords these days. Some of these words are new to the world. Some are coined, some Hinglish and a lot many other types. Oftentimes it is quite funny.
Optimise Research When Going Global
As markets become stagnant and bottom lines get narrower – just as we have seen for the last four years – companies look at global markets for growth.
Bartering as a Strategy?
In an economy that is hyper competitive, companies are finding it increasingly difficult to maintain their so-called share of wallet or market positions.
