Right Price For Brands
Ever wondered why a Mini Cooper is priced so high in India, way above most luxury cars in its segment, and more than double the US prices of the same spec car?
Loyalty With Omni-Channels
The bizarre valuations in e-tailing are taking India by surprise. Flipkarts of the world are imitating Amazon but with no innovation drive.
SMEs need more marketing focus
More than 75 per cent of SMEs (Small and medium enterprises) are manufacturers rather than marketers. Most often they have difficulty differentiating marketing from sales.
Relationship in Retail
Retail has almost come of age in India. Many big retailers keep good database on customer demographics and spending patterns.
Scaling Up Customer Base
Building up a strong customer base and improving profitable sales growth are major challenges for all types of businesses, be it a start-up or a conglomerate going global.
Business Is Innovation
Peter Drucker had famously said it: “The business of business is to make profits.” Businesses cannot grow and make profits without innovation.
One-to-One Marketing to Stay
The word “e-fulfillment” is no more a jargon. Nevertheless, for the uninitiated, it is an electronic response to a direct marketing request.
Big Shifts in Supply Chain
Price competition has grown more intense in most sectors we know primarily because purchasing managers exert much more influence over suppliers in business to business.
Market internally
Just last week I came across an advertisement for a new scheme for iPhone from a leading Telco and called them for signing up.
Colour Effect on Brands
A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up).
