Creating a Value Chain
You know that your competitive advantages and meaningful differentiation have eroded when your sales people ask for price reduction or when you have to compete on price.
Branding & Promotion
Most brand managers routinely apply the fundamentals of marketing famously documented by the likes of Phil Kotler and Al Ries when it comes to advertising, positioning strategies, logo designing an
Right Sales Metrics Aid Brands
DeMo and GST apart, general dullness in the market is making it hard for sales, and brands are investing heavily into driving business development and sales.
Good to Great, Anyone?
On July 1, every newspaper was flushed with GST related special offers by various organisations. Lower prices apart, how many of these companies provide at least a bare minimum level of service?
Are You Marketing or Selling?
Many entrepreneurs confuse sales with marketing or vice versa. And it is not very different for some of the learnt senior executives too.
Being smart is better for marketers
As we have been discussing in these columns, business-to-business (B2B) marketing is becoming more dynamic by the day and even by the hour, and marketers who are used to static marketing plans need a
ROI-Driven Marketing for B2B
The small and medium business (SME) sector offers significant growth opportunities, and marketing to this large segment of business in India makes sound sense for growth.
Do You Have A Social Face For Business?
Internet has impacted businesses in more ways than we had imagined since its introduction and proliferation. Businesses were able to put up a virtual infrastructure and a face for the world to see.