As markets become stagnant and bottom lines get narrower – just as we have seen for the last four years – companies look at global markets for growth.
Enterprises invest considerable resources in Customer Relationship Management (CRM) software across the world.
In an economy that is hyper competitive, companies are finding it increasingly difficult to maintain their so-called share of wallet or market positions.
Remember the 2010 film “Enthiran (Robot)” starring Tamil superstar Rajinikanth? The one where a robot becomes emotionally involved like Human beings?
Measuring customer satisfaction using elaborate questionnaires and experienced research agencies is a big bucks expense in most companies today.
For the last two weeks I have been trying to ask a question to Vistara Airlines via their website and every time I fill up all the information including my loyalty number, the drop-down topic selec
One of my clients – one of the few profitable retail chains in India – was paranoid about the threat of being eliminated by the new-age e-retailers like Flipkart and Amazon.
Enterprises attain success when a differentiated value proposition is offered to a select segment of customers using its own unique value chain for delivering the value.
On this Gandhi Jayanti day enterprises should remember that their customers always come first.
Organised retailers have been spending humongous amounts of money advertising special offers in most newspapers. They also do newspaper inserts, direct mailing and so on.