Optimise Research When Going Global
As markets become stagnant and bottom lines get narrower – just as we have seen for the last four years – companies look at global markets for growth.
Bartering as a Strategy?
In an economy that is hyper competitive, companies are finding it increasingly difficult to maintain their so-called share of wallet or market positions.
Marketeers Embrace Disruption
Remember the 2010 film “Enthiran (Robot)” starring Tamil superstar Rajinikanth? The one where a robot becomes emotionally involved like Human beings?
Link Satisfaction to Profits
Measuring customer satisfaction using elaborate questionnaires and experienced research agencies is a big bucks expense in most companies today.
Web Experience Matters a Lot
For the last two weeks I have been trying to ask a question to Vistara Airlines via their website and every time I fill up all the information including my loyalty number, the drop-down topic selec
Get It Right Or Perish
One of my clients – one of the few profitable retail chains in India – was paranoid about the threat of being eliminated by the new-age e-retailers like Flipkart and Amazon.
Training To Drive Innovation
Enterprises attain success when a differentiated value proposition is offered to a select segment of customers using its own unique value chain for delivering the value.
Visual Appeal for Selling More
Organised retailers have been spending humongous amounts of money advertising special offers in most newspapers. They also do newspaper inserts, direct mailing and so on.
