The Next-Gen Marketing Pro
The pace of technological changes and the digitisation of almost everything have driven marketers crazy.
Do You Know The Value?
Do you have any idea how much it costs to design and print a brochure, commission a large billboard or design an event logo? If you say nay, welcome to the real world of marketing folks!
Enterprise Branding
It is no longer sufficient to be a great enterprise; it is critical to become a great brand.
Managing Constant Change
It may be an oxymoron but constant change is a reality here and now. You need to keep running faster in order to stay where you are.
Buying Loyalty?
Marketing executives can take better decisions and achieve results if they have access to the right information.
Marketing By Using Newsletters
Despite having several years of “experimentation” in the digital space, marketing professionals still have not understood that the principles of marketing remain the same.
Marketing & Business Intelligence
Quality and business excellence systems should be applied to marketing function as well, since enormous resources are invested in marketing year after year.
Marketing & Business Intelligence
Quality and business excellence systems should be applied to marketing function as well, since enormous resources are invested in marketing year after year.
Show Me The Value, I’ll Buy
Many of you may not have heard of a dotcom venture called chaitime.com. They were in the market for only a very short time, may be as much time as it takes to finish a cup of chai!
