One of my clients – one of the few profitable retail chains in India – was paranoid about the threat of being eliminated by the new-age e-retailers like Flipkart and Amazon.
Enterprises attain success when a differentiated value proposition is offered to a select segment of customers using its own unique value chain for delivering the value.
On this Gandhi Jayanti day enterprises should remember that their customers always come first.
Organised retailers have been spending humongous amounts of money advertising special offers in most newspapers. They also do newspaper inserts, direct mailing and so on.
Technology is a big enabler to do more with less. Yet, certain things just cannot be achieved with technology. Especially when it comes to building relationships with your customers.
The “youngistan” spends hours on mobile phones and handheld devices today.
While advising CEOs govern their strategy using the execution premium tools and processes, I often come across a problem that most of you would have encountered too: The customer satisfaction score
Digital convergence in the world of technology is a hot topic today. In a similar fashion, integrated communication in marketing is almost as critical today to marketing and brand communication.
The pace of technological changes and the digitisation of almost everything have driven marketers crazy.
Do you have any idea how much it costs to design and print a brochure, commission a large billboard or design an event logo? If you say nay, welcome to the real world of marketing folks!