Colour Effect on Brands
A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up).
How Well Do You Manage Leads?
Holding on to your existing leads, just as retaining your customers, is vital today more than ever before. The importance of this cannot be re-emphasised more.
Riding the Digital Era
Majority of marketing folks are very immersed minute details of a campaign and often lose sight of the big picture.
Managing Employee Branding
Have you come across any value statement of organisations that does not say employees are their most valuable assets?
Are You an expert Salesperson?
It may not be the oldest profession in the world but it is probably the least appreciated. Most of you scoff at selling as a profession.
Stay Focused & Win Big
In my work with many small and medium enterprises years ago, I have noticed hat many of these businesses consistently make the same marketing mistakes.
Internal Audience Is Key To Branding
Brand building is no small task. Developing a brand is a meticulous process for all businesses. Most brand custodians decide to reposition or rebrand once in several years.
The Cry For Accountability
Digital economy and social media proliferation have accelerated the cry for accountability in advertising and marketing.
