Collaborative marketing can bring benefits beyond what money can buy and it involves partnering other businesses/media. In other words, this is how you can stretch your marcom budgets.
With things in constant flex, as is the reality of the digital age, making training stick is a challenge for most enterprises.
Data privacy or not, everyone including my driver thinks that by not being in social media we are irrelevant.
What’s the ultimate challenge for brands? Getting their customers to become brand or business advocates.
This is the age of road warriors and ‘always-on’ devices, marketplaces and customers. That implies you are always on some devices, whether it is a tab or a mobile.
For long, Patricia Seybold (celebrated author of Customers.com and my partner in thought leadership sessions) and I had been writing on the importance of making it easier for customers to do busine
The economist Steven Levitt and a journalist Dubner teamed up to write stories around various concepts of macro economics under the title Freakonomics and became best selling authors.
Ever wondered why a Mini Cooper is priced so high in India, way above most luxury cars in its segment, and more than double the US prices of the same spec car?
The bizarre valuations in e-tailing are taking India by surprise. Flipkarts of the world are imitating Amazon but with no innovation drive.
More than 75 per cent of SMEs (Small and medium enterprises) are manufacturers rather than marketers. Most often they have difficulty differentiating marketing from sales.