A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up).
Holding on to your existing leads, just as retaining your customers, is vital today more than ever before. The importance of this cannot be re-emphasised more.
Majority of marketing folks are very immersed minute details of a campaign and often lose sight of the big picture.
Have you come across any value statement of organisations that does not say employees are their most valuable assets?
Partnering is everywhere now.
It may not be the oldest profession in the world but it is probably the least appreciated. Most of you scoff at selling as a profession.
There used to be a time when companies could launch their products to all. Not any more.
In my work with many small and medium enterprises years ago, I have noticed hat many of these businesses consistently make the same marketing mistakes.
Brand building is no small task. Developing a brand is a meticulous process for all businesses. Most brand custodians decide to reposition or rebrand once in several years.
Digital economy and social media proliferation have accelerated the cry for accountability in advertising and marketing.