The bizarre valuations in e-tailing are taking India by surprise. Flipkarts of the world are imitating Amazon but with no innovation drive.
More than 75 per cent of SMEs (Small and medium enterprises) are manufacturers rather than marketers. Most often they have difficulty differentiating marketing from sales.
Retail has almost come of age in India. Many big retailers keep good database on customer demographics and spending patterns.
Building up a strong customer base and improving profitable sales growth are major challenges for all types of businesses, be it a start-up or a conglomerate going global.
Peter Drucker had famously said it: “The business of business is to make profits.” Businesses cannot grow and make profits without innovation.
The word “e-fulfillment” is no more a jargon. Nevertheless, for the uninitiated, it is an electronic response to a direct marketing request.
Price competition has grown more intense in most sectors we know primarily because purchasing managers exert much more influence over suppliers in business to business.
Just last week I came across an advertisement for a new scheme for iPhone from a leading Telco and called them for signing up.
A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up).
Holding on to your existing leads, just as retaining your customers, is vital today more than ever before. The importance of this cannot be re-emphasised more.