Marketeers Embrace Disruption
Remember the 2010 film “Enthiran (Robot)” starring Tamil superstar Rajinikanth? The one where a robot becomes emotionally involved like Human beings?
Link Satisfaction to Profits
Measuring customer satisfaction using elaborate questionnaires and experienced research agencies is a big bucks expense in most companies today.
Web Experience Matters a Lot
For the last two weeks I have been trying to ask a question to Vistara Airlines via their website and every time I fill up all the information including my loyalty number, the drop-down topic selec
Get It Right Or Perish
One of my clients – one of the few profitable retail chains in India – was paranoid about the threat of being eliminated by the new-age e-retailers like Flipkart and Amazon.
Training To Drive Innovation
Enterprises attain success when a differentiated value proposition is offered to a select segment of customers using its own unique value chain for delivering the value.
Visual Appeal for Selling More
Organised retailers have been spending humongous amounts of money advertising special offers in most newspapers. They also do newspaper inserts, direct mailing and so on.
Building Relationships Faster
Technology is a big enabler to do more with less. Yet, certain things just cannot be achieved with technology. Especially when it comes to building relationships with your customers.
Know What They Don’t Say
While advising CEOs govern their strategy using the execution premium tools and processes, I often come across a problem that most of you would have encountered too: The customer satisfaction score
