M Muneer
CEO and managing director, CustomerLab Solutions
My Stories
Business Is Innovation

Peter Drucker had famously said it: “The business of business is to make profits.” Businesses cannot grow and make profits without innovation.

One-to-One Marketing to Stay

The word “e-fulfillm­ent” is no more a jargon. Nevertheless, for the uninitiated, it is an electronic response to a direct marketing request.

Big Shifts in Supply Chain

Price competition has grown more intense in most sectors we know primarily because purchasing managers exert much more influence over suppliers in business to business.

Market internally

Just last week I came across an advertisement for a new scheme for iPhone from a leading Telco and called them for signing up.

Colour Effect on Brands

A few years ago, PepsiCo USA had launched a clear cola amidst much fanfare. (No, it was not the 7Up).

How Well Do You Manage Leads?

Holding on to your existing leads, just as retaining your customers, is vital today more than ever before. The importance of this cannot be re-emphasised more.

Riding the Digital Era

Majority of marketing folks are very immersed minute details of a campaign and often lose sight of the big picture.

Managing Employee Branding

Have you come across any value statement of organisations that does not say employees are their most valuable assets?

Bonding a Partnership

Partnering is everywhere now.

Are You an expert Salesperson?

It may not be the oldest profession in the world but it is probably the least appreciated. Most of you scoff at selling as a profession.