Bagrry’s India, one of the leading brands of health foods and breakfast cereals in the Indian sub-continent, which has traditionally been focusing on domestic market demand, is now increasingly concentrating on overseas markets.
Building up a strong customer base and improving profitable sales growth are major challenges for all types of businesses, be it a start-up or a conglomerate going global.
The popular Audi Q3 sports utility vehicle or SUV is quite an important car in the German carmaker's Indian portfolio to woo young and successful professionals as well as business entrepreneurs.
Italian super sports car maker Maserati, owned by Fiat Chrysler, introduced a new 2018 version
of its best selling sporty sedan Ghibli priced between Rs 1.33 crore and Rs 1.42 crore in India.
The two new distinctive trims in the model range are the GranLusso and GranSport.
Tata Motors-owned British luxury marque Jaguar Land Rover has launched Jaguar XE and Jaguar XF sedans in India with new light-weight petrol engine to boost sales in Asia’s third biggest economy.
An array of vibrant colours greets the eye as India hosts the 8th International Theatre Olympics across 17 cities with over 350 performances.
The Indian scooter market is maturing and continues to grow robustly with automobile companies expanding their product portfolio to lure buyers in Asia’s third biggest economy.
Romantic fantasy The Shape of Water won the best picture Oscar on Sunday, the film industry’s most prestigious honour, on a night where themes of female empowerment and activism almost overshadowed the awards.
Are e-commerce customers in India matured enough to buy a two-year old pure online brand owned by a unheard start-up, which has not done any mass marketing campaign or has any presence in physical stores?
Leading Zinc producer Hindustan Zinc is all set to commission two new mills in Rajasthan with a joint capacity of 3 million tonnes of ore-treatment with an investment of Rs 600 crore. The first mill of 1.5 million tonne is being commissioned at Zawar mines, about 45 km away from Udaipur.
The word “e-fulfillment” is no more a jargon. Nevertheless, for the uninitiated, it is an electronic response to a direct marketing request. What is more, it is an important part of the overall one-to-one marketing strategy of a firm.
Singapore-based Mad Over Donuts (MOD), which started off as a tiny donut brand in Singapore and subsequently over the last one decade emerged as a leading QSR chain offering a wide range of gourmet desserts, is now rolling out a new line of Eclairs from its stable.
Price competition has grown more intense in most sectors we know primarily because purchasing managers exert much more influence over suppliers in business to business. In fact, they even threaten with denial of market access for certain manufacturers and distributors.
Amway India, a wholly owned subsidiary of Michigan (US)-based $8.8 billion Amway, one of the largest direct selling companies in the world with presence in over 100 countries and territories, is now working on to move more towards unisex products, than separate products for men and women.
Forevermark, the diamond brand from De Beers Group, sees a huge demand from India, especially in the daily-wear segment.