The British-American fashion hairstyle brand, Vidal Sassoon, has entered India by setting up its first training academy in collaboration with Bodycraft in Bangalore.
Offering a well-balanced drink for daily consumption and catering to different moods and palates are going to be two key market differentiators and brand positioning formula for Typhoo, the third largest tea brand from the UK with more than 100-year heritage, now owned by the Apeejay Surrendra Gr
Collaborative marketing can bring benefits beyond what money can buy and it involves partnering other businesses/media. In other words, this is how you can stretch your marcom budgets.
Tata Motors, India’s biggest commercial vehicle maker by sales, has planned out its growth trajectory to take on competitors such as Ashok Leyland, Mahindra and Mahindra and Eicher Motors in Asia’s third biggest economy.
Data privacy or not, everyone including my driver thinks that by not being in social media we are irrelevant. Yet, even the self-proclaimed digital wizards do not really know what works there and what doesn’t.
Toyota Kirloskar Motor, a joint venture between auto major Toyota and Kirloskar Group, has recently introduced its new entry-level, premium Sedan, Yaris, in the Indian market. Toyota Kirloskar Motor is betting big on its newly-launched sedan in order to bring sales back on track.
Ohfab, a niche handloom brand was founded in 2016 with the aim of reviving traditional techniques and designs woven by skilled artisans across India.
Confectionery major Parle Products expects Parle Platina, it set up to consolidate its premium products, to contribute nearly 50 per cent to its overall revenues in a year’s time.
For long, Patricia Seybold (celebrated author of Customers.com and my partner in thought leadership sessions) and I had been writing on the importance of making it easier for customers to do business with a firm.
With a vision to dress Indian woman with chic, modern, casual and comfortable clothing while providing her “Everyday Fashion” a statement she can carry across any occasion, French Boutique brand Promod looks at promoting a multicultural influence.
It’s serene. It’s picturesque with lush green mountainous terrain all along. And it has got everything to draw tourists. Nevertheless tourism has never been its cup of tea.
The economist Steven Levitt and a journalist Dubner teamed up to write stories around various concepts of macro economics under the title Freakonomics and became best selling authors. According to them stories are valuable because a story exerts a power beyond the obvious.