Microsoft sales shuffle means thousands of job cuts
Changes focus, puts greater emphasis on cloud and AI
Microsoft reorganised its sales and marketing operations in a bid to woo more customers in areas like artificial intelligence and the cloud by providing sales staff with greater technical and industry-specific expertise.
The changes will mean thousands of job cuts in areas such as field sales, said a person familiar with the restructuring who asked not to be named because the workforce reductions are not public.
The company had 121,567 employees as of March 31. The memo didn’t mention any job cuts.
The company unveiled the steps in an email to staff on Monday that was obtained by Bloomberg. Commercial sales will be split into two segments — one targeting the biggest customers and one on small and medium clients.
Employees will be aligned around six industries — manufacturing, financial services, retail, health, education and government. They will focus on selling software in four categories: Modern workplace, business applications, apps and infrastructure and data and artificial intelligence (AI).
Microsoft is in a pitched battle with companies like Amazon.com and Alphabet, for customers who want to move workplace applications and data to the cloud, as well as take advantage of advances in artificial intelligence.
The company, which has not dramatically overhauled its salesforce in years, wants to tailor those teams better for selling cloud software rather than desktop and server solutions.
“There is an enormous $4.5 trillion market opportunity across our commercial and consumer businesses,” according to the email, which was sent by worldwide commercial business chief Judson Althoff, global sales and marketing group leader Jean-Philippe Courtois and Chris Capossela, the company’s chief marketing officer.
In the consumer and device sales area, the Redmond, Washington-based company is creating six regions selling products like Windows software and Surface hardware, Office 365 cloud software for consumers and the Xbox game console. The group will also focus on new areas such as the internet of things (IoT), voice, mixed reality and AI.
Microsoft will track metrics including large companies deploying Windows 10, sales of Windows 10 Pro devices and competition against Alphabet’s Chromebooks and Apple’s iPads.
Microsoft aims to expand it’s consumer business by creating “desire for the same creativity tools” that people have at work through Surface, Windows devices and Office 365, according to the memo.
“In addition, gaming is growing rapidly across all device types and is evolving to new scenarios like eSports, game broadcasting, and mixed reality content and we will drive growth in this category as well,” according to the memo.
Microsoft is an American multinational technology company headquartered in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and services.
Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface tablet lineup.
As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows.
The company’s 1986 initial public offering (IPO), and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees.
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