Plan and Policy

Plan & Policy

Being smart is better for marketers

As we have been discussing in these columns, business-to-business (B2B) marketing is becoming more dynamic by the day and even by the hour, and marketers who are used to static marketing plans need a wake up call to deliver better results. Smartness is not at all about technology since the platforms are readily available. It is all about a mindset change that will help make a smarter marketer, and a better marketer.

Not to merge insurnace arm with subsidiary: Sundaram Fin

Sundaram Finance today said it has revoked the decision taken in November to amalgamate wholly owned insurance broking arm with another subsidiary.
Without citing any reasons, the company said the in- principle approval granted by its board of directors to amalgamate Sundaram Insurance Broking Services Ltd with LGF Services Limited has been revoked.
The board of directors have decided to "rescind" the decision to merge the two entities, the company said in a regulatory filing.
LGF Services Limited (LGFS) is a wholly owned subsidiary of Sundaram inance.

Digital transformation can save trillions of dollars in cost

Digital transformation across industries can help save trillions of dollars in cost and consumers stand to benefit more from it provided there are policy incentives to improve societal outcomes, says a report.
The findings of the World Economic Forum Digital Transformation Initiative (DTI) found much of the value that digitalisation can potentially generate for society would remain trapped unless efforts are stepped up to align private sector investment incentives with long term public good.

LIC to accept debit cards at cash counters

Ritu (name changed) is an LIC policyholder and stays in a rented accommodation in Delhi to pursue her career in journalism. She is not fond of using plastic money and usually deals in cash. Forget about paying LIC premiums, after demonetisation, she finds it troublesome to withdraw enough cash ev­en to meet her daily expenses and pay her landlord, who flatly refused to accept rent of Rs 20,000 in any other mode to avoid paying taxes.

Gold will retain strategic value in 2017: WGC

Despite the current worries around a strong dollar putting pressure on gold prices, the metal will remain a strategic portfolio component in 2017 and get support from factors like heightened political and geopolitical risks, currency depreciation and rising inflation expectations, finds the World Gold Council.

Shift from unorganised to organised retail

The essence
Demonetisation has catapulted the shift from unorganised to organised retail sector in the light of the cash crunch.
While the market expected the organised retail sector to witness contraction in the third quarter (Q3) of the ongoing financial year (FY17) post demonetisation, most companies in the sector are likely to post low single-digit growth with varying impact across different sub-sectors.

Real estate sector will need to be formalised

Top officials of several real estate developers across the country – from Chennai to Kolkata, from Hyderabad to Pune and Mumbai to Bangalore and the National Capital Region – say that even though the market took a big hit post demonetisation they foresee significant long-term gains, expecting all future deals to be through banking channels.

Private life insurers push premium growth in December

Post the rush to lock investments in LIC’s higher yield product till November, the individual premium growth of life insurers moderated in December. Much of the growth in December was supported by private life insurers.
In December, individual business of life players grew by 17 per cent. LIC grew by 5 per cent, while private insurers clocked 26 per cent growth.

Mahindra MF launches Dhan Sanchay Yojana balanced fund

Mahindra Mutual Fund announced the launch of a new fund offer (NFO)— a balanced fund called “Mahindra Mutual Fund Dhan Sanchay Yojana”.
The new fund aims to generate long-term capital appreciation and income through investments in equity and equity-related instruments, arbitrage opportunities and debt & money market instruments. The NFO opens on January 10 and closes on January 24. The fund would allocate 65 to 85 per cent of the corpus to equity, including 15 to 35 per cent to equity arbitrage, and 15 to 35 per cent to debt instruments and money market securities.

Two-wheeler insurance sees traction with long-term plans

For the two-wheeler insurance sector, renewals have remained a pain area. However, months after introducing long-term policies, insurance companies are now seeing better growth in the renewals.
According to the data from online insurance aggregator Policy Bazaar, two-wheeler insurance renewals have shot up several times this year.