Mahindra launches 1.7 tonne payload Bolero pick-up
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Mahindra & Mahindra, manufacturer of commercial vehicles on Thursday introdu­c­ed new Mahindra Bolero pi­ck-up with attractive featu­res with a starting price of Rs 6.66 lakh to boost sales in the festive season.

The Mumbai-headquartered automaker is the ma­r­ket leader with 62 per cent market share led by Mahindra Bolero pick-up range in the small commercial vehicle segment. It competes with rivals Dost pick-up range from Ashok Leyland and Zenon pick-up series from Tata Motors.

Mahindra has introdu­c­ed India’s first larger 1.7 to­nne Mahindra Bolero pick-up to cater to the growing demand for higher pay-load capacity. The new ran-ge christened Maha Bolero pick-up will also have an all new interior and better se-ating comfort with a wider co-driver seat. The Maha Bolero pick-up range consists of different body sty-les, cargo box lengt­hs and varying payload cap­a­cities of 1,300 kg, 1,500 kg and 1,700 kg, suitable for various customer segments.

Introductory festive season pricing for the 1.3 to-nne va­riant starts at Rs 6.66 lakh, the 1.5 tonne va-riant at Rs 6.66 lakh while the larger 1.7 tonne variant costs Rs 6.88 lakh at Pune showroom. This new range is powered by the 2.5 litre M2DI-CR diesel engine.

However, it is available in different specifications  as well. The motor churns out 63 HP for the 1.3 tonne, 1.5 tonne variants while it delivers 70 HP for the 1.7 tonne version.

According to officials, it gives 14 km per litre. The new Bolero pick-up comes with a double bearing axle, strong 9-leaf spring suspension and wide 15-inch tyres to support increased load capacity. The suspenion setup promises 1 lakh km of service life without any maintenance. To boost sales, the company is wooing buyers with two years of free maintenance and a Rs 4 lakh buyback guarantee after four years.

“As a market leader for over 20 years, we have now raised the bar in the pick-up segment and provide the best customer value by intr­o­ducing India’s first pick-up with 1,700 kg payload cap­acity,” said Veejay Nakra, chief of sales & marketing (automotive division). “In the last six months, Mahindra sold over 85,000 units in the small commercial vehicle segment, clocking 17 per cent growth, against same period last year,” Nakra said. He said the commercial vehicles segment has bouced back with sales picking up after a lull, impacting sales.

While Mahindra sold 1,60,000 units of its Bolero pick-up range in FY18, Tata Motors Tata Ace family retailed 1,52,498 units. Mah­indra has sold over 10 lakh units if Bolero pick-up in the last 20 years, retaining the dominant leadership in the segment.

Columnist: 
Michael Gonsalves