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About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football. (Photo: Icc cricket world cup/twitter)
Big brands bet on World Cup fever in India, where cricket is ‘religion’
28 Jun 2019 3:36 PM

Advertisers estimate this year’s advertising spend of more than USD 400 million will be nearly double of 2015.

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