The overall market of Katha, a vital ingredient for pan masala, is estimated to be nearly Rs 2K crore, which is dominated by the unorganized sector.
Only 0.01 per cent (1.36 lakh boxes) of 11 crore boxes has been purchased directly from growers so far.
The chief secretary was informed that till date 4.85 lakh fruit boxes valuing Rs 32 crore have been procured.
PM Modi on Aug 8, urged companies to invest in the J&K and Ladakh region to increase employment opportunities for local people.
Scraping of Article 370 has presently opened up the hope that outsiders may invest in undaunted property in the union territory.
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