Zomato and Swiggy have recently raised funding to compete in the high cash-burn business of food delivery.
Unlisted Zomato clocked a revenue of Rs 1,310 crore in the year ended March 2019.
The listings on these apps and online platforms increase their visibility, which in turn lead to increased walk-ins for dine-ins.
Zomato has decided to cut all ties by saying that it is logging out of the restaurants' #logout campaign.
Zomato has shot off mass emails to its restaurant partners, outlining the steps it will take to limit the use of its Gold programme.
The idea of scoring a discount should make guests feel special and not give them a sense of beating the system.
NRAI stressed on need to 'detox' the ecosystem from the addiction of deep discounts that has crippled the industry.
FHRAI in a statement said it has asked food service aggregators to engage in a 'fruitful dialogue' to arrive at a win-win outcome for all.
Most of these redundancies are in the customer support department and also include movements to other departments as part of IJP.
Amazon is aiming to launch the new service delivering from restaurants ahead of India’s month-long festive season.
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